1. Place an image over this box (OPTIONAL). Or, to delete this box entirely go to the title master in the “View” Menu Globalization and Cultural Geography Chapter 2

2. Contemporary Globalization Multinational Corporations (MNCs) Foreign Direct Investment (FDI) Q: MNCs clearly benefit from FDI; however, it is frequently at the expense of local businesses. Aside from the MNC’s, who else benefits from FDI?

3. Contemporary Globalization

6. Cultural Impacts of Globalization Popular Cultural “Placelessness” “McDonaldization” Americanization Neolocalism Glocalization

7. The Commodification of Culture Advertising, Commodification, and Cultural Practice Commodification Consumption Cartel “Conflict Diamonds” Q: How do MNCs, consumption, and popular culture relate to “Conflict Diamonds?”

8. Q: Is there anything wrong with commodifying these elements of culture? Why or why not? The Commodification of Culture (cont’d) Sports, Representation, and Commodification Heritage Industry World Heritage: UNESCO http://whc.unesco.org/en/list UNESCO World Heritage List

9. Cultural Geographies of Local Knowledge Local Culture vs. Folk Culture Rationality Doctrine Diffusionism Social Capital Local Knowledge

10. Traditional vs. Allopathic vs. CAM Holistic vs. Personal Medicine Q: What type of medicine is acupuncture? Is it more than one? Cultural Geographies of Local Knowledge (cont’d) Geographies of Traditional Medicine

11. Cultural Geographies of Local Knowledge (cont’d) What a Geographer Sees: Qanats Q: How do the notions of commodification and the rationality doctrine relate to the use of qanats here in the United States?

12. Gender and Traditional Medicine Water Resources, Local Knowledge, and Gender Vernacular Architecture Mystical Ecology –Feng Shui Cultural Geographies of Local Knowledge (cont’d) Cultural Ecology and Local Knowledge

13. Globalization and Cultural Geography Q: Aside from qanats, what other examples of cultural geography and globalization can be viewed remotely? You might be surprised by what you can read in the cultural landscape! Let’s see what we can find. Google Earth