1. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency H2020-MSCA-NIGHT-2016 INFORMATION DAY Brussels, 10 November 2015 GENERAL FEATURES OF THE EUROPEAN RESEARCHERS' NIGHT UNDER HORIZON 2020

2. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency What does the ERN consist of? ()

3. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency What does the ERN consist of? (2)

4. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency A Communication action (1) The TARGET  All components of the public at large  From kids to elderly, including families, teachers, students…  Focus on young people (pupils, students) faced with a career choice  Specific kids' programmes  With or without scientific background

5. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency A communication action (2) The MESSAGES  Researchers are amongst us  Researchers are ordinary people with an extraordinary job  Research is fun  Being researcher is exciting  Researchers improve your everyday life  Play researcher for a night… or more  Discover what researchers do and can do ……

6. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency A communication action (3) The VECTORS  A strong and timely awareness campaign  Modulated according to targets  Combining "traditional" communication vectors (such as press, press conference, radio and TV, public advertising, street marketing) with more "modern" ones (such as website, web campaign, social networks, YouTube, Instagram, blogs…)  Possible "teasers" (pre-events)  Promotion during other public events

7. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency An Event Organised each last Friday of September namely 30th September 2016 and 29th September 2017; Lasting from early afternoon until early Saturday, possibly part of a longer-lasting event provided remaining the cornerstone; Offering a mix of activities : Addressing kids, teenagers, adults, families… Combining science-linked and entertainment activities Addressing people without any scientific background and scientists Addressing "science-addicts" and "science-reluctant" Combining science and other issues such as literature, theatre, painting, art in general, cooking, sport…

8. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency About Researchers  Researchers expected to be at the centre of the activities  Possibly actively involved as from the start of the preparatory works  Showing their "human face":  Accessible  In direct contact with the audience  Easily "traceable"  Showing other facets than the only scientific one

9. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency About Research Careers  Specifically addressing young people about making a career choice  Presence/witnesses by researchers, notably MCSA fellows an researchers having benefitted from EU support  Description of career path, of existing EU potential support and schemes, witnesses about experience  Involvement of researchers coming from various environments (academic, industrial, SME…)  Mainly through EU corners

10. European Researchers’ nights 2016- Information Day- 10-11-2015- REA A4-Colette RENIER Research Executive Agency At European level  At least one "European corner" per funded project  Promoting the European dimension and gender balance  Involving researchers having benefited from MCA/MSCA, FP 7, H2020…in direct contact with the audience  In (a) frequented area(s)  Complying with EU requirements Roll-up at the entrance/website Compulsory mention on promotional material: EU funding under MSCA actions EU emblem (flag) Disclaimer at the entrance of the venue