1. LED in Action: Using LODES Data for Outcome Tracking and Community Engagement in the Promise Zones Initiative November 24, 2015 Drew Zachary & Margeaux Akazawa U.S. Department of Housing & Urban Development

2. Disclaimer Any opinions and conclusions expressed in this presentation are those of the authors and do not necessarily represent the views of the U.S. Department of Housing and Urban Development or any partners in the Promise Zones Initiative.

3. Background Place-based initiatives ▫Federal interagency collaboration ▫Collaboration in local areas ▫Cross-cutting solutions in a geographic area Promise Zones Initiative ▫Competitively awarded designation ▫Interagency team ▫PZ policy domains include: Employment, Investment and business growth, Education, Public Safety, Housing, Health, Community Infrastructure

4. Promise Zones is… Part of the President’s Ladders of Opportunity Agenda A White House Initiative A Place- Based Initiative

5. Promise Zones Goals Create Jobs Increase Economic Opportunity Improve Educational Opportunities Reduce Serious or Violent Crime Leverage Private Capital

6. Promise Zone Benefits Federal staff on the ground to help connect with resources 5 AmeriCorps VISTA members Preferred access and technical assistance to more than 35 federal programs

7. Promise Zones Designees Number of Designees Total 20 Urban, rural, and tribal Promise Zones Round 1 (2014): 5 Round 2 (2015): 8 Round 3 (2016): 7 Designation Duration10 Years Qualifying Criteria Contiguous geography encompassing one or more census tract (exception: Tribal) Population: Urban: 10,000 – 200,000 Rural/Tribal: Less than 200,000 Overall poverty rate or Extremely Low Income Rate Urban: At or above 33% Rural/Tribal: At or above 20%; PZ must contain one census tract at or above 30% Local leadership (Mayor) must demonstrate support

8. Promise Zones Designees Sacramento Pine Ridge Minneapolis Hartford Camden South Carolina Low Country St. Louis Indianapolis Los Angeles Choctaw Nation Kentucky Highlands San Antonio Eastside West Philadelphia

9. Using LODES and OnTheMap for Promise Zones Tracking and conducting internal analysis of changes over time in key indicators Employment by industry Job flow Outcome Indicators Tracking Create and share settings files Provide maps and excel data reports OnTheMap tutorial Technical Assistance OnTheMap visualization assists with local implementation strategies Local expertise informs mapping results Community Engagement

10. Using LODES and OnTheMap for Promise Zones Tracking and conducting internal analysis of changes over time in key indicators Employment by industry Job flow Outcome Indicators Tracking Create and share settings files Provide maps and excel data reports OnTheMap tutorial Technical Assistance OnTheMap visualization assists with local implementation strategies Local expertise informs mapping results Community Engagement

11. OnTheMap/LODES Data for Indicators Tracking How are we using LODES data? ▫Baseline data profiles for comparison areas and PZs ▫Tracking changes over time ▫Inform community development strategies Goal-related outcome measures from LODES ▫Employment by sector, job flow Additional data ▫Census ACS, ESRI Business Analyst ▫Unemployment rates, LFP ▫Number, location, type of businesses

12. Data for Promise Zones Comparison of residence and work area characteristics ▫Data on variation in characteristics Visualization of data within PZ boundary ▫Identify areas to target with interventions Inflow-outflow data to capture % living and working in PZ (common goal) Destination by zip code or Census tract  “Hypothesis testing” for staff in the field

13. Philadelphia PZ Worker Demographics Jobs by worker characteristics Residence Area Characteristics Work Area Characteristics Total Primary Jobs8,86350,605 Age29 or younger 31.1%22.1% 30-54 52.8%58.9% 55 or older 16.1%19.0% SexMale 45.0%37.7% Female 55.0%62.3% RaceWhite Alone 36.0%63.4% Black or AA Alone 55.3%27.3% Asian Alone 6.7%7.7% Source: LODES OnTheMap, 2011 Data

14. Philadelphia PZ Worker Characteristics Jobs by Worker CharacteristicsResidence Area Characteristics Workplace Area Characteristics Total Primary Jobs8,86350,605 Educational Attainment Less than HS 8.5%5.2% High school or equivalent 18.8%14.2% Some college or Associate degree 22.1%22.3% Bachelor's or advanced degree 19.6%36.3% NA (workers aged 29 or younger) 31.1%22.1% Monthly Earnings $1,250 or less per 23.1%11.5% $1,251 to $3,333 42.2%25.9% > $3,333 34.7%62.6% Source: LODES OnTheMap, 2011 Data

15. Residence Area Characteristics Workplace Area Characteristics Educational Services12.3%Educational Services51.3% Health Care and Social Assistance 22.8%Health Care and Social Assistance 29.6% Accommodation and Food Services 9.1%Accommodation and Food Services 6.0% Retail Trade8.9%Other Services (excluding Public Administration) 2.8% Administration & Support, Waste Management and Remediation 7.8%Professional, Scientific, and Technical Services 2.7% Philadelphia Promise Zone Jobs by NAICS Industry Sector (Top 5) Source: LODES OnTheMap, 2011 Data

16. Philadelphia Promise Zone: Work Area Source: LODES OnTheMap, 2011 Data

17. Philadelphia Promise Zone: Home Area Source: LODES OnTheMap, 2011 Data

18. Policy/Programmatic Uses How has the federal team used the data? How is this information relevant to program implementation/ evaluation? ▫Highlights locations where workers are concentrated ▫Differences in racial/ethnic characteristics of those who live and work in zone ▫Progress towards goal to create a place where residents can live and work

19. Analysis Plans Data profiles compiled from LODES and other sources ▫HUD: CPD maps ▫USDA: SNAP retailers, food desert map ▫HHS: Area Health Resources File (HRSA) ▫Census ACS Other resources ID’ed through interagency partners ▫Location Affordability Index ▫EPA Smart Locations Database ▫Department of Education, Civil Rights Data Collection Providing maps and raw data to sites as technical assistance Tracking and conducting internal analysis of changes over time in key indicators

20. Using LODES and OnTheMap for Promise Zones Tracking and conducting internal analysis of changes over time in key indicators Employment by industry Job flow Outcome Indicators Tracking Create and share settings files Provide maps and excel data reports OnTheMap tutorial Technical Assistance OnTheMap visualization assists with local implementation strategies Local expertise informs mapping results Community Engagement

21. Engaging Stakeholders: Technical Assistance Approach Shapefiles of the Promise Zone boundaries (saved as.OTM files) Work Area Profile, Home Area Profile, inflow/outflow, distance/direction, and destination reports for each PZ Detailed excel report (will add comparison sites and years when available) Demo of OnTheMap to Promise Zones local staff and agency partners

22. Uploading a Shapefile http://onthemap.ces.census.gov/

23. Accessing the Map Settings

24. West Philadelphia PZ: Work Area Profile Source: LODES OnTheMap, 2011 Data

25. West Philadelphia PZ: Home Area Profile Source: LODES OnTheMap, 2011 Data

26. West Philadelphia PZ: Inflow/Outflow Source: LODES OnTheMap, 2011 Data

27. Destination Analysis

28. Destination Analysis with Spoke Overlay

29. West Philadelphia: Destination with Spoke Overlay Source: LODES OnTheMap, 2011 Data

30. St. Louis Home Area Profile – No buffer Source: LODES OnTheMap, 2011 Data

31. Creating buffers

32. St. Louis Home Area Profile – Buffer Source: LODES OnTheMap, 2011 Data

33. Using LODES and OnTheMap for Promise Zones Tracking and conducting internal analysis of changes over time in key indicators Employment by industry Job flow Outcome Indicators Tracking Create and share settings files Provide maps and excel data reports OnTheMap tutorial Technical Assistance OnTheMap visualization assists with local implementation strategies Local expertise informs mapping results Community Engagement

34. OnTheMap for Community Engagement/Implementation Strategies OnTheMap provides a free and accessible tool for community data collection and analysis efforts Visualizations easy for non-technical audience to understand Local expertise informs maps and data reports produced Data informs workforce development, job training, and resident outreach strategies, and target areas for business growth OnTheMap Inflow/Outflow can track progress towards the goal of creating “a place where residents can live and work”

35. OnTheMap is a useful tool for Place- based Initiatives Comprehensive coverage Appropriate geography – Census block level Ability to create or load unique boundaries for analysis Free and publicly accessible Variety of outputs (PDF and Excel)

36. Takeaway points from PZ experience LODES/OnTheMap is extremely useful for HQ PZ team, designees, and for other HUD programs ▫Block level, easy to access data for custom geos Additional functionality to improve use of LODES ▫OTM layers usable in other mapping tools ▫Combine underlying data with other data sources Other data tools from our indicators can be used in combination with LODES/LEHD ▫CPD maps, USDA maps, other admin data sources Limitations for our purposes ▫Lag in available data

37. OnTheMap functionality “wish list” Combine with other data sources so that local communities and analysts can add layers of their own data Show hospitals, transit routes (bus, metro) Break down inflow-outflow by demographic characteristics and area sub-geos Breakdown of monthly income ▫Highest category begins at approximately $40,000 (FPL family of 4 = approx. $23,900)

38. Conclusions OnTheMap is a powerful analytic tool for place- based work that can help inform and guide community revitalization strategies Additional functionality to improve use of LODES ▫OTM layers usable in other mapping tools ▫Combine underlying data with other data sources Efforts should be made to introduce the tool to non-technical stakeholders and encourage the tool’s use for communities and place-based work

39. Thank you! Contact Information: Drew Zachary (drew.a.zachary@hud.gov)drew.a.zachary@hud.gov Margeaux Akazawa (margeaux.k.akazawa@hud.gov)margeaux.k.akazawa@hud.gov For more information, please visit: www.hud.gov/promisezoneswww.hud.gov/promisezones