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Using Social

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Presentation on theme: "Using Social"— Presentation transcript:

1 Using Social Media

2 steve.hubball@freestyleinteractive.co.uk @shubball http://www.linkedin.com/in/stevehubball http://www.freestyleinteractive.co.uk/ Steve Hubball

3 Facebook Twitter LinkedIn Instagram Flickr Pinterest Foursquare YouTube Google+ Social media platforms

4 FacebookI like cats TwitterI’m stroking a cat FoursquareHere’s where I’m stroking a cat FlickrHere’s a photo of a cat InstagramHere’s a photo of a cat with a vintage filter on it YouTubeHere’s a video of a cat Linked InMy skills involve cat stroking PinterestHere’s a cat food recipe SpotifyI’m listening to Cat Stevens Google+I’m a Google employee who likes cats Social media platforms explained

5 TWITTER – TOP TIPS

6 ENGAGE Be a part of the conversation Start discussions Don’t just push out content Reply

7 Retweet with a comment Show your personality and humour Follow people in your niche Use lists Check your mentions and messages

8 SHARE Relevant links Stats and facts from credible sources Follow interesting people Photos Videos Your thoughts Tips

9 PRODUCE Good content that is shareable Good tweets that are retweetable A variety of content

10

11 GIVE CREDIT Cite your sources Credit your retweets Retweet from the source

12 AUDIENCE Remember who they are Age Interests Why are they following you

13 UPDATE Your profile bio and image Your website link Tweet as often as possible (within reason!) Keep it up Have a clear-out of who you’re following

14 No spaces No punctuation whatsoever Relevant Consistent Likely to be searched for Not too likely to be searched for though! Hashtag rules

15 DON’T DO THIS

16 #susanalbumparty DON’T DO THIS

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18 FOLLOW THE SPORTING CHAMPIONS SOCIAL MEDIA GUIDELINES

19 DOS

20 DON’TS

21 Sporting Champions guidelines Remember… no spaces #swimming #volleyball #diving …etc #sportivate @DKHLegacyTrust

22 @KingJames

23 @serenawilliams

24 USE THE RIGHT TOOLS URL shorteners Post schedulers Dashboards Post to multiple accounts and platforms Analytics

25 BITLY URL SHORTENER AND ANALYTICS TOOL

26 http://bitly.com/

27 BUFFER POST SCHEDULER, URL SHORTENER AND ANALYTICS TOOL

28 HOOTSUITE DASHBOARD, POSTING TOOL, URL SHORTENER AND ANALYTICS TOOL

29 http://hootsuite.com

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31 KLOUT SOCIAL MEDIA IMPACT ANALYSIS

32 FOLLOWERWONK COMPARE TWITTER USERS

33 http://followerwonk.com

34 FRIEND OR FOLLOW MANAGE YOUR FOLLOWERS

35 http://friendorfollow.com

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39 XEFER DAY AND TIME FOR OPTIMUM TWEETING

40 http://www.xefer.com/twitter

41 Freestyle Interactive Ltd Harwoods House Banbury Road AshorneWarwickshire CV35 0AA T: +441926 652832 info@freestyleinteractive.co.uk www.freestyleinteractive.co.uk Freestyle Interactive Ltd 120 Avenue Charles de Gaulle Neuilly sur Seine 75017Paris T: +33 644271747 alan.cooper@freestyleinteractiv e.fralan.cooper@freestyleinteractiv e.fr www.freestyleinteractive.fr www.freestyleinteractive.fr alan.cooper@freestyleinteractiv e.frwww.freestyleinteractive.fr


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