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Using Social Media
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steve.hubball@freestyleinteractive.co.uk @shubball http://www.linkedin.com/in/stevehubball http://www.freestyleinteractive.co.uk/ Steve Hubball
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Facebook Twitter LinkedIn Instagram Flickr Pinterest Foursquare YouTube Google+ Social media platforms
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FacebookI like cats TwitterI’m stroking a cat FoursquareHere’s where I’m stroking a cat FlickrHere’s a photo of a cat InstagramHere’s a photo of a cat with a vintage filter on it YouTubeHere’s a video of a cat Linked InMy skills involve cat stroking PinterestHere’s a cat food recipe SpotifyI’m listening to Cat Stevens Google+I’m a Google employee who likes cats Social media platforms explained
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TWITTER – TOP TIPS
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ENGAGE Be a part of the conversation Start discussions Don’t just push out content Reply
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Retweet with a comment Show your personality and humour Follow people in your niche Use lists Check your mentions and messages
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SHARE Relevant links Stats and facts from credible sources Follow interesting people Photos Videos Your thoughts Tips
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PRODUCE Good content that is shareable Good tweets that are retweetable A variety of content
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GIVE CREDIT Cite your sources Credit your retweets Retweet from the source
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AUDIENCE Remember who they are Age Interests Why are they following you
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UPDATE Your profile bio and image Your website link Tweet as often as possible (within reason!) Keep it up Have a clear-out of who you’re following
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No spaces No punctuation whatsoever Relevant Consistent Likely to be searched for Not too likely to be searched for though! Hashtag rules
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DON’T DO THIS
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#susanalbumparty DON’T DO THIS
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FOLLOW THE SPORTING CHAMPIONS SOCIAL MEDIA GUIDELINES
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DOS
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DON’TS
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Sporting Champions guidelines Remember… no spaces #swimming #volleyball #diving …etc #sportivate @DKHLegacyTrust
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@KingJames
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@serenawilliams
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USE THE RIGHT TOOLS URL shorteners Post schedulers Dashboards Post to multiple accounts and platforms Analytics
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BITLY URL SHORTENER AND ANALYTICS TOOL
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http://bitly.com/
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BUFFER POST SCHEDULER, URL SHORTENER AND ANALYTICS TOOL
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HOOTSUITE DASHBOARD, POSTING TOOL, URL SHORTENER AND ANALYTICS TOOL
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http://hootsuite.com
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KLOUT SOCIAL MEDIA IMPACT ANALYSIS
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FOLLOWERWONK COMPARE TWITTER USERS
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http://followerwonk.com
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FRIEND OR FOLLOW MANAGE YOUR FOLLOWERS
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http://friendorfollow.com
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XEFER DAY AND TIME FOR OPTIMUM TWEETING
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http://www.xefer.com/twitter
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Freestyle Interactive Ltd Harwoods House Banbury Road AshorneWarwickshire CV35 0AA T: +441926 652832 info@freestyleinteractive.co.uk www.freestyleinteractive.co.uk Freestyle Interactive Ltd 120 Avenue Charles de Gaulle Neuilly sur Seine 75017Paris T: +33 644271747 alan.cooper@freestyleinteractiv e.fralan.cooper@freestyleinteractiv e.fr www.freestyleinteractive.fr www.freestyleinteractive.fr alan.cooper@freestyleinteractiv e.frwww.freestyleinteractive.fr
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