1. Johns Hopkins Bloomberg School of Public Health Site Executive & Web Writing Tips Salma Warshanna-Sparklin Communications and Marketing Team Office of External Affairs

2. The Workflow Process

3. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. It’s All About Quality Control 10 departments 11 offices 80+ centers and institutes ~400 page editors

4. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. Why do all these people receive my request, but only 1 person publishes?

5. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. Behind the Curtain 1 Regular Content Reviewer Back-Up Reviewer: Jackie Frank Turn-around Time = 24 hours, Monday-Friday Emergency requests via email are accepted

6. ©2015, Johns Hopkins University. All rights reserved.

7. Getting Published

8. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #1 Create the Page Correctly

9. ©2015, Johns Hopkins University. All rights reserved. Page Name: friday-night-at-the-er.html Page Title: Friday Night at the ER Browser Title: Friday Night at the ER – 2015 – Stories – News – Johns Hopkins Bloomberg School of Public Health Summary: Students experience the rush of hospital management during the craziest 24-hours.

10. ©2015, Johns Hopkins University. All rights reserved.

11. #1 #2 #3

12. ©2015, Johns Hopkins University. All rights reserved.

13. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #2 Always Hyperlink INCORRECT: To learn more, please visit http://www.jhsph.edu/news/stories/http://www.jhsph.edu/news/stories/ CORRECT: To learn more, please visit the 2015 Stories Archive.

14. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #3 Use the Toolbar

15. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #4 Don’t Add Extra Spaces

16. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #5 Format Tables and Images Correctly

17. ©2015, Johns Hopkins University. All rights reserved.

19. VS. INCORRECTCORRECT

20. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #6 Be Consistent

21. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #7 Submit A Page Well in Advance

22. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #8 Only Click Submit Once

23. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #9 Read the Disapproval Email or Workflow History

24. ©2015, Johns Hopkins University. All rights reserved.

25. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. #10 Follow the Style Guide http://www.jhsph.edu/offices-and-services/marketing-and-communications/se/style-guide/

26. Web Writing Tips

27. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. 1.Make your content scannable. Headings Keywords Lists FAQs 2.Start with the conclusion. Avoid “fluff” and get to the point. 3.Be concise. Say what needs to be said with as few words as possible. Avoid jargon.

28. © 2014, Johns Hopkins University. All rights reserved. ©2015, Johns Hopkins University. All rights reserved. 4. Hyperlinked text should be descriptive. Avoid posting PDFs unless absolutely necessary. 5. Pictures should be more than decoration. Only add images that are directly related to and enhance the content. Follow the Style Guide. 6. Use Social Media. Pages get traffic if there are external sources linking to them.

29. Questions? swarsha3@jhu.edu