1. MARKETING I Developing a

2. Agenda/What To Complete: 1. Career Research 2. Resume 3. Electronic Resume Posting 4. Cover Letter 5. Job Application 6. Interview Questions 7. Follow-up Letter

3. Research Career Opportunities Self-Analysis and Career Research leads to success in college, internships, and ultimately your career Research should reflect a variety of career resources (e.g., Occupation Outlook Handbook, O*NET, Guide for Occupational Exploration, Virginia Career VIEW, VaWizard). Many Web sites offer career exploration resources, including the Virginia Department of Education's Career Planning Guide.Career Planning Guide

4. 1. Activity Conduct research of a marketing career that may be of interest to you. http://www.doe.virginia.gov/instruction/career_technical/car eer_clusters/ Identify the following: 1) Job Title 2) Job Description 3) Educational Requirements including college major and/or certifications and training 4) Average Annual Salary Due end of class- 50 points

5. Develop/Update a Resume Identify a job for which to develop resume (or write a generic resume that can easily be adapted to a specific job) Identify all keywords and requirements for that job- apply them in the resume Use standard, acceptable resume format Sell yourself on paper! This is the first impression the employer has of you!

6. 2. Activity Create or Update your resume based on your current status as a high school student Review the sample resume: http://www.hagerstowncc.edu/sites/default/files/doc uments/141108-ub-juniors-writing-resume.pdf Follow the format as outlined in the sample Due end of class- 50 points

7. Steps for Posting Electronic Resume Electronic resumes are submitted electronically (internet or intranet) Submit through e-mail OR through website May copy and paste resume in e-mail OR send as attached file Ensure resume is specifically designed for electronic scanning Use dashes (-) as bullets Align all text to the left

8. Electronic Resumes Continued Use spaces to separate and highlight words Put your name and all headings in UPPER CASE Test resume before sending it to employers by mailing it to yourself Mail additional hard copies to your top employers Include important key words in the body of your resume in case your resume is scanned Send a cover letter with the resume

9. 3. Activity Using the resume developed last class, adapt that resume to a digital resume format using the tips discussed today Due end of class- 50 points

10. Cover Letter Should concisely and enthusiastically request opportunity for an interview Single page letter Mention the job (or kind of job) you're applying for (or looking for) Match your skills and experiences with the skills and experiences required by the job Encourage the reader to read your resume Finish with a call to action (e.g., requesting an interview or asking to meet Match your skills and experiences with the skills and experiences required by the job Encourage the reader to read your resume Finish with a call to action (e.g., requesting an interview or asking to meet

11. 4. Activity Write a cover letter to accompany your resume Tailor it to YOU and YOUR RESUME Use the sample and format and sample resume links provided below to guide your writing. https://www.collegecentral.com/coversample.html Due end of class- 50 points

12. 5. Job Application Complete online or hard copy for prospective job Use correct grammar, punctuation, and legible Use black or blue ink Fill in all blanks; if a questions does not apply to you simply write N/A (Not Applicable) List most recent education first Due end of class- 50 points

13. Complete an Employment Interview Dress Professionally! Maintain eye contact- show that you are interested and want the job Be positive- avoid negative comments about past employers Listen and adapt to style of the interviewer Relate your answers to the job, company, and interviewer Encourage interviewer to share information about company- demonstrate your interest Role play and prepare for questions- study “most asked questions” and plan out responses Remember that the interview is a “two-way” conversation- Be detailed in responses but don’t drag out responses Engage the interviewer!

14. 6. Activity Prepare for employment interview by concisely but completely answering 10 of the following questions as you would respond in an employment interview. Make a list of 5 questions that you might ask the employer during an interview. https://www.hws.edu/academics/career/pdfs/intvq.pdf Due end of class- 50 points

15. Follow-Up to Interview Send a timely, professionally written thank-you letter (including any information you may have forgotten to mention that will help qualify you for the position) Make phone contact within two weeks File contact information for future reference Complete a self-evaluation of your performance in the interview

16. 7. Activity Write a thank you letter Only 20% do this! Make it personal Keep concise Use it to “fix” any interview mistakes Use the sample provided below as a guide http://www.northeastern.edu/law/pdfs/career- services/sample-thankyou.pdf Due end of class- 50 points

17. Procedures to Follow in Resignation Provide adequate notice- at least two weeks Keep it to yourself- don’t share with co-workers and friends until supervisor has first been told Tie up loose ends- finish up projects you have started and provide guideline for person taking your place as to where to “Pick-Up” Be gracious/ no negativity in resignation Write letter of resignation