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Published byAntony Barrett Modified over 9 years ago
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Lemon’s Boutique Marketing Plan By Dana Lemon
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Company Description Small boutique selling my original designed handbags and manufactured bags Handbags: XOXO Etienne Aigner Dooney & Bourke Nine West Valerie Stevens Selling some manufactured clothes Clothing: -Polo -Express -NY & CO -Wet Seal -Nine West
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Handbags Price ranges of these bags are closely ranged Selling the merchandise at discount prices
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Handbags Cont. My original handbags will display the logo to the right Made from leather & suede Sometimes with just the cursive L Prices of handbags will vary
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Cost of Manufactured Handbags & Clothing… Nine West & New York & Co.: Low as $7.95 per piece with minimum order of 300 pieces XOXO Minimum order of 500 pieces @ $7.95 per piece Liquidation sales are cheaper because it’s a discontinued style Retail up to $45 per piece http://www.closeoutdistributors.com/maine/Aroostook- products-to-sell.html http://www.closeoutdistributors.com/maine/Aroostook- products-to-sell.html www.liquidationdistributors.com
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Our Target Market The Boutique will strictly target female consumers Ages range between 15-28 From High School to College Students
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Target Market Cont. SubjectNumberPercent Population 4,233100 % Male 2,07749.1 % Female 2,15650.9 % AgeNumber 15 to 1728 18 to 1956 20 to 2130 22 to 2459 25 to 2957 http://www.umfk.maine.edu/aboutumfk/facts/ http://fortkentme.cu.myareaguide.com/stats.html
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Advertisement Email Valley Vision St. John Valley News.com Newspaper ads (0ver 780 subscribers) Mallpex Ads Banner Advertisement Business Directories http://www.sjvnews.com/pages/infoad.html
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Store Vision Expanding female products Shoes Perfumes Jewelry Sleepwear Intimates Introduce Male products
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Questions?
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