1. China Business Executives Survey Air Travel

2. Phoenix Chinese is No.4 popular nationwide channel amongst Business Executives % watched yesterday Source: CTR CBES 2004; National/ satellite channels watched yesterday. CBE in BJ/ SH/ GZ/ SZ (342,105)

3. Phoenix Chinese is No.1 popular regional channel amongst Business Executives % watched in past 7 days Source: CTR CBES 2004; Regional channels watched in past 7 days. CBE in BJ/ SH/ GZ/ SZ (342,105)

4. Phoenix Chinese is No.2 popular channel for young and affluent CBE % watched in past 7 days Source: CTR CBES 2004; Channels watched in past 7 days. CBE aged 25-44 with annual HHI: RMB 400K+ in BJ/ SH/ GZ/ SZ (7,679)

5. Phoenix Chinese viewers are influential decision makers Profile % - decision makers of company annual budget RMB 500,000+ Source: CTR CBES 2004; CBE who are decision makers of company annual budget in BJ/ SH/ GZ/ SZ (180,783) Phoenix Chinese Channel watched past 7 days (52,828)

6. Phoenix Chinese viewers are affluent Profile % - personal annual income RMB 150,000+ Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (321,766) Phoenix Chinese Channel watched past 7 days (89,615) “Refuse to answer” are excluded

7. Phoenix Chinese viewers are top management Profile % - key role in company: management/ company plan Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105) Phoenix Chinese Channel watched past 7 days (93,673)

8. Phoenix Chinese viewers are decision makers of company shipping/ transport service Profile % - decision makers of company car/ shipping/ travel service Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105) Phoenix Chinese Channel watched past 7 days (93,673)

9. Air travel in the past 12 months % air travel in past 12 months Source: CTR CBES 2004; CBE in BJ/ SH/ GZ/ SZ (342,105) Phoenix Chinese Channel watched past 7 days (93,673)

10. Phoenix Chinese viewers are frequent business travellers Profile% Source: CTR CBES 2004; CBE who travelled by plane for business trip in past 12 months in BJ/ SH/ GZ/ SZ (142,624). Watched Phoenix Chinese in past 7 days (41,407)

11. Phoenix Chinese viewers are frequent leisure travellers Profile% Source: CTR CBES 2004; CBE who travelled by plane for leisure trip in past 12 months in BJ/ SH/ GZ/ SZ (120,909). Watched Phoenix Chinese in past 7 days (40,977)

12. Phoenix Chinese viewers prefer travelling to Asian countries % air travellers chosen as the destination of Int’l air trip Source: CTR CBES 2004; CBE who travelled by plane in past 12 months in BJ/ SH/ GZ/ SZ (177,731). Watched Phoenix Chinese in past 7 days and travelled by plane in the past 12 months (54,117)

13. Top 10 airlines taken by Business Executives % air travellers chosen to fly for int’l trip in the past 12 months Source: CTR CBES 2004; CBE who travelled by plane in past 12 months in BJ/ SH/ GZ/ SZ (177,731)

14. Phoenix Business Executives prefer International airlines % air travellers taken for int’l trip in the past 12 months Source: CTR CBES 2004; CBE who travelled by plane in past 12 months in BJ/ SH/ GZ/ SZ (177,731). Watched Phoenix Chinese in past 7 days and travelled by plane in the past 12 months (54,117)

15. Phoenix Chinese is the most popular regional channel amongst air travellers % watched in past 7 days Source: CTR CBES 2004; CBE who travelled by plane in past 12 months in BJ/ SH/ GZ/ SZ (177,731)