1. Organic food, target of marketing or marketing a target? BY HANDELL LARCO

2. Organic Food Statistics 1–2% of total food sales worldwide, developed and developing nations (Exporting). US $23 billion in 2002 to $40 billion in 2006 and US$70 billion by 2012. 31 million hectares certified, and 62 million certified wild harvested areas. 17 to 20 % per year vs conventional food 2 to 3 % per year.

3. Identifying the product

5. Target of marketing?

7. Marketing a target?

8. References http://en.wikipedia.org/wiki/Organic_food http://www.ams.usda.gov/AMSv1.0/nop http://www.fao.org/ The Global Market for Organic Food & D rink. Organic Monitor. 2006. http://www.organicmonitor.com/700240.htm. Retrieved on 2007-11-13. rink http://www.organicmonitor.com/700240.htm. Retrieved on 2007-11-13 The Global Market for Organic Food & Drink. Organic Monitor. 2002. http://www.organicmonitor.com/700140.htm. Retrieved on 2006-06-20 The Global Market for Organic Food & Drinkhttp://www.organicmonitor.com/700140.htm. Retrieved on 2006-06-20