1. Building global tourism governance Javier Blanco Herranz Executive Director of Affiliate Members 32nd Annual Hotel Conference. CYPRUS HOTEL ASSOCIATION. Thursday 25 February 2010. Nicosia

2. Presentation outline 1.Current situation of world tourism 2.New context for tourism 3.Tourism governance 4.UNWTO responses

3. 2009 International tourism results and prospects for 2010

4. 2009: -4 % One of the toughest years

5. +2% +6%-1%-10% Source: World Tourism Organization (UNWTO) 20092008 Easter (March) Easter (April) -4% -7%+2%-2% Return to growth at the end of 2009

6. International Tourism: Only Africa grows

7. Forecasts for 2010

8. UNWTO Panel of Tourism Experts: Regaining confidence

9. Forecast 2010: 3% to 4% International Tourism: Return to growth in 2010 Change (%) Source: World Tourism Organization (UNWTO)

10. 2009Forecast 2010 World-4%3% to 4% Europe-6%1% to 3% Asia and the Pacific -2%5% to 7% Americas-5%2% to 4% Africa+5%4% to 7% Middle East-6%5% to 9% International Tourism 2009 – full year forecast Source: World Tourism Organization (UNWTO)

11. Moderate confidence in growth 1 2 A year to establish strategies for success 2010: Growth and transformation

12. Increased customer decision power 1 2 Information management Use of technology: increased competitiveness / productivity (cost reduction) New context: Customers have changed, so businesses must change too

13. Success factors: 1. Sharing knowledge 2. Public-private sector cooperation 3. Sustainability

15. What is governance?

16. A system of values, policies, processes and behaviours…

17. …to manage economic, social and political issues…

18. …between governments and society…

19. …at many different levels…

20. …orientated toward a common good.

21. Governance in tourism Why?

22. 1 2 3 UN Millenium Development Goals Ethical tourism, Social cohesion and reducing inequalities 4 Contributing to growth.

23. What’s the “golden formula”? Integrate the best values with the best management

24. Tourism governance How?

25. Through public-private cooperation

26. Conditions for public–private cooperation

27. 1 2 Will and capability to find common ground among diverse interests Quality institutions that ensure: Leadership Basic regulations Participation Pragmatism Evaluation

28. …restoring confidence

29. UNWTO The role of

30. …Central position to lead and manage the challenges of tourism globalization…

31. …especially in uncertain times….

32. Networks: Civil society Other organizations Private sector UNWTO States Global tourism governance

33. UNWTO response to the economic crisis: “Roadmap for Recovery”

34. 1 2 A product of public-private cooperation with a wide consensus Support and stimulus for the global economy and the tourism sector

35. How is it implemented?

36. 1 2 At supranational level At national level

37. The UNWTO Affiliate Members: Globalized and advanced organizations 403 members accross 5 continents. CYPRUS HOTEL ASSOCIATION HIGHER HOTEL INSTITUTE

38. We’re not able to predict exactly what the global tourism landscape will look like after the crisis, but things will change, the process of change has started and the future won’t be the same.