1. IDAHO HIGHWAY SAFETY SUMMIT 2011 April 21, 2011

4. THE 1999 FACTS  278 people died in traffic crashes.  183 motor vehicle occupants ages 4 and older were not restrained (77%).  The national seat belt use rate was 70% while Idaho’s rate was 57%.  Our expenditures totaled $1.3 million.

6. START SMART: BUCKLE YOUR BELT SUMMIT 2000

8. THE 2000 FACTS  276 people died in traffic crashes.  169 motor vehicle occupants ages 4 and older were not restrained (76%).  Idaho’s seat belt use rate was 58%.  Our expenditures totaled $1.4 million.

11. 2002

12. 2002 SEAT BELT BROCHURE

13. THE 2002 FACTS  264 people died in traffic crashes.  135 motor vehicle occupants ages 4 and older were not restrained (62%).  Idaho’s seat belt use rate was 63%.  Our expenditures totaled $2.03 million.

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16. 2003 SEAT BELT LAW SIGNING

20. DARLENE ROOT STORY

21. 2004 AWARD WINNING BILLBOARD

22. GOVERNORS HIGHWAY SAFETY SUMMIT TOWARD ZERO DEATHS

23. TRAFFIC SAFETY RESOURCE PROSECUTOR

24. THE 2005 FACTS  275 people died in traffic crashes.  126 motor vehicle occupants ages 4 and older were not restrained (66%).  Idaho’s seat belt use rate was 76%.  Our expenditures totaled $4.49 million.

25. 2006 REGIONAL LEL PROGRAM

26. 2006 SEAT BELT BILLBOARD

28. 2006 EMPTY SHOES EVENTS

30. 30 8 FFY 2007 MOBILIZATIONS  EIGHT MOBILIZATION COVERING 117 DAYS … Impaired Driving  December 15 th – January 1 st  March 11 th – March 17 th  June 24 th – July 4 th  August 11 th – September 4 th … Seat Belt  November 13 th – 26 th  May 21 st – June 3 rd … Aggressive Driving  June 10 th – June 23 rd  July 15 th – July 28 th

31. CLICK IT, DON’T RISK IT!

32. June 1, 2006ITSC32

33. THE 2007 FACTS  252 people died in traffic crashes.  114 motor vehicle occupants ages 4 and older were not restrained (65%).  Idaho’s seat belt use rate was 78.5%.  Our expenditures totaled $2.55 million.

34. 9 FFY 2008 MOBILIZATIONS Seat Belts November 12-25 May 20-June 2 Impaired Driving November 12-25 Dec 17 – Jan 2 Mar 12 -19 July 2-7 Aug 20 – Sept 3 Aggressive Driving April 18 – 27 July 18 - 27

36. BIGGEST KILLERS IN IDAHO 2008 Total Fatals232 DUI97 Aggressive100 Belts107 Distracted72 Youth39 MC29 SVROR117

37. Mission - Zero traffic deaths on Idaho roads Fewer than 200 annual traffic deaths by 2012 2009 – SHSP GOALS

38. KEY ELEMENTS TO SUCCESS  Continued focus on behavioral safety  Make it local  Address infrastructure with RSA’s, Black spot treatment Safety corridors Systematic approach  Market Toward Zero Deaths, Every Life Counts

40. 2010 PROGRESS 200820092010 Total232226209 DUI977496 Aggressive10010688 Belts1078873 Distracted7260 Youth394331 MC293428 SVROR117103108