1. Year 10 Business Studies : Bright Idea Presentation template

2. Product Name Slogan

3. How did You come up with this idea? Brainstorming Refining Ideas Market Research Success Criteria?

4. What needs/wants does your product meet and who is your target audience? E.g. males/females/both What age? Demographics – high/low income Location – local, national, international Potential sales? Potential profit (added value)

5. What are the features of your product and what is the Unique Selling Point (USP) of Your Product? Explain the features of your product What makes your product different from every other product out there

6. How will you advertise your product? What media will be best TV, Radio, Magazines, Newspapers. What types of programme/magazine would you advertise on/in. Do you have a slogan? Do You have an advert?

7. What will be the Price of your product? Competitive to match competition? Lower than competitors to raise awareness? A high price for a superior product?

8. Place - Where will You sell Your product Online/retail stores/ both

9. So….Your final slide to really sell yourselves and your products. Why is your product or service going to be successful?