1. Property of Rapid Blue Digital. No part of this presentation should be used without the consent of Rapid Blue Digital.

2. SOME GLOBAL STATISTICS 2013

3. THERE ARE NOW AS MANY PHONES AS PEOPLE 7.2B 1.9 BILLION MOBILE BROWSING 1.1 BILLION MOBILE SOCIAL USERS 1 BILLION MOBILE APP USERS US$236 BILLION SPENT ON MOBILE MEDIA IN 2013 WE TURN OUR SCREENS ON 100 TO 150 TIMES A DAY

4. SOME STATISTICS SOUTH AFRICA

5. SOUTH AFRICAN MOBILE STATISTICS 84% OF INTERNET ACCESS IN SA IN VIA MOBILE 99% OF MOBILE USERS USE SMS AND/OR USSD 50% OF PHONES ARE NOW SMART WE SPEND 7.2 HOURS A DAY IN FRONT OF SCREENS – 35% OF THIS IS A MOBILE SCREEN

6. WHY MOBILE?

7. MOBILE IS THE 1 ST PERSONAL MASS MEDIUM ALWAYS ON AND STUCK TO OUR HANDS WE GRAB OUR PHONES BEFORE OUR KEYS BUILT IN PAYMENT GATEWAY ALLOWS FOR GREATEST AUDIENCE INFORMATION GENERATION IT’S THE REMOTE CONTROL OF LIFE AND THE PRIMARY CONNECTOR BETWEEN DIGITAL AND REAL WORLD

8. PHONE VS TABLET

9. ARE THESE BOTH MOBILE DEVICES? I ATTENDED A SEMINAR AWHILE BACK AND ONE OF THE SPEAKERS POSTED HIS THEORY THAT A TABLET REQUIRES TWO HANDS SO IN SUCH IT IS A MOBILE INHIBITOR AS YOU HAVE TO STOP TO USE ONE. UNLESS YOU ARE MY 9 YEAR OLD WHO SEEMS TO MAKE IT A HABIT OF WALKING WHILE JUST FINISHING HIS BATTLE ON CLASH OF CLANS! YOU CAN SEE THE LOGIC HERE. CARRYING ON ON THIS THEME IT ACTUALLY BECOMES A BIT CLEARER

10. TIME AND PLACE 30 MIN TASKS 3 MIN TASKS30 SEC TASKS PCs/Laptops TabletMobile Phone Planned use Planned & Unplanned Unplanned use Sitting SittingStanding/Walking Booked time Sudden time In Hurry e-mail Social media SMS Creating info Modifying info Consuming info Focused attention Multi-tasking Multi-tasking SUPPLIED BY TOMI AHONEN

11. AND NEXT!

12. TIME AND PLACE 3 SEC TASKS WATCHES GLASS SOME OF MY COLLEAGUES HAVE QUESTIONED THIS BUT IF YOU OWN A SMARTWATCH THEN YOU WILL HAVE TO AGREE THAT THE NOTIFICATION AND THE RESULTING ACTION IS 3 SECONDS OR LESS

13. THE ROAD WARRIOR

14. THIS IS WHAT FUELLED THE STUDY WE ARE A MOBILE SOCIETY SO WE NEED TO UNDERSTAND WHAT MOBILITY ACTUALLY MEANS. OUR WORKPLACES ARE NOT RIGID ANYMORE LIGHTING AND LUMINENCE ARE NOT AS IMPORTANT AS THE BATTERY LIFE THAT POWERS OUR SCREENS THE LOCAL COFFEE SHOP IS NOW THE NEW BOARDROOM

15. TIME FOR ERGONOMICS 2.0?

16. ERGONOMICS ERGONOMICS WAS INTRODUCED AROUND 1949. ERGONOMICS IS BASICALLY THE ACTION OF CORRECTLY SETTING THE WORKPLACE TO THE WORKER. IT INVOLVES THE APPLICATION OF KNOWLEDGE ABOUT HUMAN ABILITIES AND LIMITATIONS WHEN IT COMES TO DESIGNING THEIR WORKPLACES, TASKS, TOOLS, EQUIPMENT, AND THE ENVIRONMENT ITSELF. ALTHOUGH THE FUNDAMENTAL PREMISE IS STILL SOUND WE AS A SPECIES HAVE EVOLVED. WE DON’T SIT AT OUR DESKS ALL DAY ANYMORE SO WHO CARES WHAT THE OPTIMAL DISTANCE IS BETWEEN CHAIR AND DESK.

17. INTRODUCING

18. MERGONOMICS™ A NEW SCIENCE FOR THE CONNECTED WORLD OF BUSINESS

19. MERGONOMICS™ A NEW SCIENCE FOR THE CONNECTED WORLD OF BUSINESS

20. MERGONOMICS™ THIS IS SOMETHING I HAVE BEEN WORKING ON FOR AWHILE NOW I HAVE ENGAGED A PUBLISHER AND THE BOOK IS NEARLY COMPLETED I KNOW THAT ALMOST IF NOT EVERYONE HERE TODAY UNDERSTANDS THE RISKS AND OPPORTUNITIES OF THE EXTERNAL METHOD OF DOING BUSINESS BUT MERGONOMICS™ IS AIMED AT THE BUSINESS AS A WHOLE IT IS FOR THE C-LEVEL WHO MAY NOT UNDERSTAND TECHNOLOGY THE WAY YOU AND I DO IT IS FOR THE CFO TO LOOK AT COSTS FROM MORE THAN JUST A FINANCIAL PERSPECTIVE

21. CONNECTIVITY

22. THE COSTS OF DATA NEED TO BE RECOUPED IN TURNOVER HOW BEST TO MEASURE AND UTILISE THE RISKS OF CONNECTIVITY WIFI UNSECURED VS MIFI/DEDICTAED SIM

23. CORRECT TOOLS FOR THE JOB

24. CORRECT TOOLS FOR THE JOB COOL VS FUNCTIONAL THE PHARMACEUTICAL INDUSTRY CHOSEN THE iPAD AS STANDARD ALTHOUGH A BIG APPLE FAN – I’M NOT CONVINCED THIS IS AUTOMATIALLY THE BEST DEVICE FOR THE INDUSTRY

25. DATA PROTECTION (B.Y.O.D)

26. THERE IS A LOT OF LITERATURE ABOUT BYOD SO THIS IS NOT A FOCAL POINT BUT IT IS A CRITICAL PART OF THE MERGONOMICALLY CORRECT WORK ENVIRONMENT AND SO IS DISCUSSED

27. CLOUD

28. WITH THE NEED FOR STORAGE AND MULTIPLE ACCESS POINTS WE ALL KNOW HOW IMPORTANT THE CLOUD IS AND WILL BECOME TO US THE CHALLENGES HOWEVER ARE CONNECTIVITY BOTH SPEED AND COST (I TOUCHED ON THIS EARLIER)

29. S.D.E.

30. SOLUTION DRIVEN EFFICIENCY ACCESS TO THE INTERNET IS MORE THAN 80% MOBILE BASED ALL SYSTEMS AND SPECIFICALLY DATABASES NEED TO BE DESIGNED OR RE-DESIGNED FOR MOBILE FIRST INTERACTION THIS MEANS THAT OUR ELECTRONIC ARCHITECTS HAVE TO THINK AND MORE IMPORTANTLY BUILD MOBILE FIRST

31. L.B.S

32. LOCATION BASED SERVICES SALES PEOPLE SHOULD NOT BE AT THE OFFICE HOWEVER MOBILITY SHOULD NOT COST THE ORGANISATION USING THE DEVICES INTERNAL LBS MOVEMENTS CAN BE MONITORED THIS IS NOT FOR POLICING PURPOSES BUT RATHER TO ENSURE THAT TIME AND MEETINGS ARE BEING PROPERLY AND WELL UTILISED INSOFAR AS GEOGRAPHY VS TRAVEL FOR APPOINTMENTS

33. MERGONOMICS™ A NEW SCIENCE FOR THE CONNECTED WORLD OF BUSINESS

34. THANK YOU