1. Sports Marketing Chapter 15 Overview

2. Five Points of Entry Leagues / Sports Bodies (NFL, NBA, MLB, IOC, FIFA, etc.) Teams (Jazz, Dodgers, Lakers, Bronco’s, US Skiing, US Figure Skating, etc.) Athletes (Michael and all others)

3. Five Points of Entry Media Partners (Radio / TV stations that carry games) Sports Agencies

4. Not As Expensive As You Think Armour Hot Dogs –Clemens, Griffey Jr, Sosa, Jeter, Bonds $50,000 each 2 appearances (2 hours) Play in a Golf Tournament One-Day Commercial Shoot Half-Day Photo Shoot 500 autographs

5. Olympics (Sports) International Olympic Committee (IOC) Sport Federations (FIFA, Track & Field) Governing Bodies (USOC, Canadian Olympic Committee) Individual Sports Bodies (USA Boxing, US Track & Field, US Figure Skating, USA Basketball) Organizing Committees (Salt Lake, Athens, Sydney, etc.)

6. Olympics (Sponsor) Worldwide Olympic Sponsors (10) Country-Specific Sponsors (USA) Official Suppliers Organizing Games Sponsor

7. Olympics (Media) Global TV Rights –USA (NBC) –Canada –Europe –South America –Asia –Middle East –Australia

8. Most Misuse It’s just another advertising vehicle. No link to strategy. Need to justify cost with incremental sales.

9. In-Stadium Is A Waste Utah Jazz –Delta Center seats 19,996 for a game. Assume 95% capacity per game = 18,996 actual people –14,000 season tickets (41 home games) Assume season ticket holders come to 75% of games. Total Attendance: 778,844 season attendance Discreet Individuals Attendance: 362,344 people –$30,000 for a Delta Center Sign

10. Football Is Even Worse Football Season Ticket Holders attend about 90% of games. Lavell Edwards Stadium seats 65,000 –Season Tickets (public / students): 53,000 –Six Home Games –Total Attendance: 390,000 –Discreet Individual Attendance: 156,800

11. Coke & the Atlanta Olympic Games Spent $450 million worldwide –$40 for worldwide sponsor rights –$ 25 million NBC advertising –$ 50 million other TV advertising –$ 18 million Olympic Torch Relay –$ 12 million Coca-Cola Olympic City –$ 15 million “Team / Governing Bodies” –$290 million global activation / promotions (167 countries = about $2 million per country)