1. The Cats’ Den Anthony Berni, Jack Jackson, Lauren Ronan, and Jackie Giovanniello

2. The Cats’ Den Sports Bar ▫Focus on Villanova Game Days Ideal Atmosphere ▫High Spirited ▫Large Flat Screen TVs ▫Finger Food

3. Mission Statement Our mission is to provide a lively, school spirited atmosphere where students and families alike can come to enjoy a wide range of sporting events and affordable food and drink.

4. Market Analysis Broad interest in: ▫Food ▫Sports ▫Drinking Geographically located in Villanova Area Fans of Collegiate sports ▫Villanova

5. Target Market Villanova students and alumni with active interest in Villanova sports. ▫Want to watch games in social environment

6. Competition Local Bars ▫Kelly’s, Maloney’s, Flip & Bailey’s, etc.  Similar Services Offered  Established Reputation Flip & Bailey’s Villanova game day specials ▫$2.50 Bud Lights and Budweiser before games ▫$10 Buffet

7. Order Qualifiers Going beyond Villanova: ▫NFL, MLB, NHL, NBA Sports Packages ▫World Cup 2014 Coverage

8. Differentiation Accessible to Students of All Ages Shuttle To and From Campus ▫Convenient ▫Inexpensive Timely Service ▫Well Trained Workforce

9. Our Suppliers

10. Sysco Philadelphia a.Sysco iCare - Customers First ▫Customer Consultation ▫Business Consultation ▫Culinary Consultation

11. US Foods Allentown, PA 350,000 national brand products plus private label Culinary equipment and supplies Profitbuilder Pro – Resource Advantage One-Click Reporting

12. Anheuser-Busch Largest brewing company in the US Distribution centers within 25 miles of our location Specialty deals such as Monster Energy

13. Quality Strategy Overall Approach 1.Conformance to Specifications 2.Psychological Impressions Costs of Quality 1.Prevention Costs 2.External Failure Costs

14. Lean System The Cats’ Den will focus on eliminating “waste” such as: 1.Waiting 2.Inventory 3.Inappropriate Processing 4.Motion Implement 5S Method - Goal: To sustain and maintain a continuously clean and efficient environment

15. Quality Control Product Quality Internal Review Procedure Measures: Inventory Level Speed of Service Quality of Food and Drink Eliminating: Waiting Inventory Motion

16. Menu – Food

17. Menu – Drinks

18. Demand Management Weekend vs. Weekend/Gamedays ▫800 weekend/gameday customers ▫250 weekday customers Executive Demand Forecasting method

19. Food Sales

20. Food Sales cont’d Expect increase in demand Limited size of Villanova University acts as ceiling for demand growth Delphi Method

21. Beer Sales Weekend/Gamedays = 3,000 units Weekday = 940 units Average patron consumes 5 beers during 3 hour stay ▫1 beer every 36 minutes Market Research Forecasting Method

22. Future Development Food-to-Go Window ▫After Hours ▫Further Differentiation

23. Questions?