1. Olympic Update Danny Sloan / Nick Cole / Paul Nickson 8 December 2010

2. Games of the XXX Olympiad World’s largest sporting event 4 billion worldwide audience £10 billion revenue generation to the GB economy 9.6 million ticket sales 205 National Olympic committees 300 Events (38 disciplines across 26 sports) 100,000 Athletes, Officials, VIPs, Sponsors 30,000 accredited media 70,000 volunteers 25 sporting venues One official port of entry...

3. 88-90% 4-5% 1-2% SAL, SOU & Eurostar Olympic Family Traffic Distribution

4. Key Dates May onwardsGames Arrivals Jul 9 th Village Opens Jul 27 th Olympic Opening Ceremony Jul 28 th - Aug 12 th Olympic Games Competition Aug 12 th Olympic Closing Ceremony Aug 13 th – 16 th Olympic Games Departures Aug 29 th Paralympic Opening Ceremony Aug 30 th – Sep 9 th Paralympic Games Competition Sep 9 th Paralympic Closing Ceremony Sep 10 th – 13 th Paralympic Games Departures Sep 14 th Village and Park Closes Oct 1 st Heathrow Games Operation ceases

5. Olympic Family forecasted traffic Olympics open Olympics close Village open Olympics competition Tue 24 Jul – Thu 26 Jul 2012 Mon 13 Aug – Wed 15 Aug 2012

6. Paralympic Family forecasted traffic Paralympics open Paralympics close Paralympics competition Sun 26 Aug – Tue 28 Aug 2012 Mon 10 Sep – Wed 12 Sep 2012

7. Delivery Implement and review Solutions design Initiate Phase live June 27 2012 Phase three 2011/2012 Phase two 2010/2011 Phase one 2005/2010 4-stage process

8. Case Study 1 Baggage Solutions Design Initiate Implement & Review Games Time

9. Case Study 2 Retail London 2012 stores across Heathrow Product range available at Heathrow Flagship store opens March 2011 in T5 Exclusive product development for Heathrow 2012 products available in other Airport stores Other advertising and sponsorship opportunities Solutions Design Initiate Implement & Review Games Time

10. Case Study 3 Volunteers Dec 2010Agree Policy Jan 2011Comms launch Jan 2011 – Mar 2011Registration Apr 2011 – Jul 2011 Selection & Recruitment Sep 2011 – Apr 2012Training May 2012Go-live Solutions Design Initiate Implement & Review Games Time