3. Interior The main idea of the magazine MOY UYUTNY DOM – is to show how to make your house comfortable. Only carefully chosen furniture, wall-papers, decorations for windows and walls, fine knick-knackery will create that unique, cozy and warm atmosphere in your house. MOY UYUTNY DOM magazine tells about the furniture market novelties, new interior design trends, about compatibility of the colors and textures in the modern dwelling interior. In a very simple way it gives pieces of advice how to choose and place the furniture etc. The main idea of the magazine MOY UYUTNY DOM – is to show how to make your house comfortable. Only carefully chosen furniture, wall-papers, decorations for windows and walls, fine knick-knackery will create that unique, cozy and warm atmosphere in your house. MOY UYUTNY DOM magazine tells about the furniture market novelties, new interior design trends, about compatibility of the colors and textures in the modern dwelling interior. In a very simple way it gives pieces of advice how to choose and place the furniture etc.

4. Основные характеристики publication frequency: monthly circulation: 32.000 subscribers price: 3.800 6,50 UAH readers’ audience of 1 issue : (Source: TNS, MMI’2007/1- Ukraine) 131 480

5. The number of readers Source: TNS, MMI’2006/3 – Ukraine. Cities with the population more than 50 ths. of people, age 16-65 years. ths. of people

6. Social-demographic characteristics Source: TNS, MMI’2007/1 - Ukraine. City population of Ukraine from 12 up to 65 years.

7. Distribution chart

8. Why is it profitable to place the advertisement in «Moy uyutny dom» magazine?

9. Because: direct reaching the qualified target groupdirect reaching the qualified target group high level of credence to the information contained in the magazine – 44% of the readers buy more than a half of the issues during the yearhigh level of credence to the information contained in the magazine – 44% of the readers buy more than a half of the issues during the year 46,8% of the readers make the primary audience of the magazine (are buying it themselves or by subscription)46,8% of the readers make the primary audience of the magazine (are buying it themselves or by subscription) Source: TNS, MMI’2007/1 - Ukraine. City population of Ukraine from 12 up to 65 years.

10. Contacts For additional information you can contact our advertising department Publishing House «Burda-Ukraine» Vladimirskaya str., 101 01033, Kiev Elena Matushenko e-mail: matush@burda.ua Vitaliy Artemenko e-mail: artemenko@burda.ua tel: 490-83-63 fax: 490-83-64