1. CREATING AN IMAGE SWAT 771 ALLISON KACHALA & RACHEL CHENG

2. BRANDS

3. BRANDING Creating a brand Pick a name Make a logo KEEP IT SIMPLE

4. STICK TO YOUR BRAND Keep it consistent Gradually evolve your brand; don’t make sudden changes

6. BROADCAST YOUR BRAND

7. Just like your brand, keep it simple and keep it consistent http://www.facebook.com/FRC771 http://www.twitter.com/FRC771 http://www.youtube.com/frc771 http://swat771.com

8. BROADCAST YOUR BRAND Set a tone for your brand The way you write when you post for your team You can have fun, but keep it professional Watch for text talk, spelling, and grammar

9. PUTTING AN IMAGE TO YOUR IMAGE “A picture is worth a thousand words” Pictures help others get a visual of what your team is like Putting a face to a name

10. SHARING YOUR PHOTOS http://www.flickr.com/photos/frc771 /

11. CHOOSING A CAMERA You don’t need a super-expensive camera to take good photos Use different perspectives and angles to make your photos more interesting

12. POINT AND SHOOT http://www.photographyblog.com/articles_best_digital_camera.php Canon Powershot A4000 IS $100 - $180 Nikon Coolpix S6500 $200

13. HIGHER QUALITY CAMERAS If you want to buy a team camera so you have better quality pictures for posters or websites, etc… They are available at many electronics stores such as: -Staples -Best Buy -Future Shop -Online (The camera brand’s websites)

14. CANON ENTRY LEVEL SLR The prices can vary between $449.99 – $1049.99 -Some examples of entry level cameras are:  EOS Rebel T3 with EF-S18-55mm f/3.5- 5.6 IS Kit -This camera is $449.99  EOS Digital Rebel T2i with EF-S 18-55mm IS Kit -This camera is $749.99  EOS Digital Rebel T5i with EF-S 18-135mm IS STM Kit -This camera is $1019.99

15. CANON ADVANCED SLR Advanced SLR’s are for people who are really involved in photography Not recommended for a team for a season’s use  They are very expensive and more complicated than any team needs unless it’s for personal use The prices vary between $1119.99 - $1649.99 An example is:  EOS 70D with EF-S18-135 IS STM -This camera is $1649.99

16. USING DIFFERENT LENSES Depending on the type of camera you get there are different lenses which provide different effects.  Some examples are: -Fish-eye lense -Wide Angle lense -Extra Zoom lense All of these lenses plus more are quite expensive on their own and are not necessary but are very cool The lenses are easy to use and to switch between

17. OUR TEAM CAMERA Our team camera is a Samsung Smart Camera NX1000 There are interchangeable lenses for this camera including our team’s favorite the Fish-Eye lense

18. THANK YOU! SWAT 771 BY: ALLISON KACHALA AND RACHEL CHENG