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MARKETING & TRAINING DIVISION Presented by Mai Anh.

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Presentation on theme: "MARKETING & TRAINING DIVISION Presented by Mai Anh."— Presentation transcript:

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2 MARKETING & TRAINING DIVISION Presented by Mai Anh

3 MARKET NEWS Candi date Pass exam Get 1 case Recruiter get bonus 0.5M Recruitment campaign in AIA Apply from May 2010 till end of this year  More competitive in recruiting market Cathay recruitment policy also can attract people

4 1 I Marketing ACTIVITIES II II Agenda Training ACTIVITIES

5 PERFORMANCE INTRODUCTION Premium & PFYP Efficiency bonus Less 48%

6 PERFORMANCE INTRODUCTION Headcount Trend IA  SAS New IA

7 PERFORMANCE INTRODUCTION Headcount Trend IA  SAS New IA  Agency force focus on recruiting  Effective of travelling to Singapore campaign  Master of Cathay new compensation scheme  More recruit, more benefit…  Agency force focus on recruiting  Effective of travelling to Singapore campaign  Master of Cathay new compensation scheme  More recruit, more benefit…

8 5 Headcount Trend PERFORMANCE INTRODUCTION Part time Full time SM/PreBM 40294029 46794679 TOTAL

9 PERFORMANCE INTRODUCTION Average Productivity (M) Average PFYP of FT is always higher than PT  Have to develop more full time

10 INCREASE SM PERSONAL SALES

11 SM PFYPPFYP IncomeIncome Stable job SkillSkill SM IA: 10.5 SASSAS EAS &  Benefit of IA  SAS: -More income  stable job -Recruit IA, help them become SAS -Get bonus Benefit of IA  SAS: -More income  stable job -Recruit IA, help them become SAS -Get bonus Strong unit 3.53.5 SM

12 PFYP Trend PERFORMANCE INTRODUCTION Bright future -Increasing headcount -Increasing SM Personal sales -Increasing production of both PT & FT increase HOW ABOUT PFYP NEXT MONTH? -Increasing headcount -Increasing SM Personal sales -Increasing production of both PT & FT increase HOW ABOUT PFYP NEXT MONTH?

13 1 I Marketing report II II AGENDA Training report

14 TRAINING RESULT 20 COURSES

15 TRAINERS’ ACTIVITIES INCREASE SALES IA SAS BM hold OPP -Product -P30 -Career path -SM/ PreBM built relation BM hold OPP -Product -P30 -Career path -SM/ PreBM built relation - Graduation - Recognition - Motivation - Graduation - Recognition - Motivation GOLDEN MONTH Require 1 day training -Premium collection -Code of conduct -Career path -Compensation -Advanced sales skill Require 1 day training -Premium collection -Code of conduct -Career path -Compensation -Advanced sales skill 3.5- 10.5m 10.5m10.5m PFCPFC

16 15 BM HOLD OPP

17 16 Graduation ceremony

18 TRAINERS’ ACTIVITIES INCREASE SALES LINK TRAINER’S PERFORMANCE WITH AGENTS’ FIRST MONTH ACTIVE RATIO

19 18 MOF examine the test in HCM Deputy of IRT commented: -Cathay hold the test very strictly -Training time is over MOF requirement (7days/ 5.5days/ 5days)

20 NEXT MONTH PLAN 19 Training basic courses Training the trainers Support new office in Dong nai Open provincial courses Design advanced training program for SAS Asses training result PREPARATIONS FOR AUDITING BY MOF

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