Download presentation
Presentation is loading. Please wait.
Published byStanley Hoover Modified over 9 years ago
1
Hospitals for Hope Digital Donor Drives for Illinois & Northwest Indiana Hospital Partners Josh Muller – Gift of Hope Steve Felde – Blessing Hospital Jeannine Zuba – OSF Saint Francis Medical Center Michelle Black – St. John’s Hospital
2
Short history of Gift of Hope’s NDLM Outreach Hospital Development created donor designation initiatives No guidelines or expectations Resources for promotion were limited and generically branded Results were mixed
3
Hospitals for Hope as an Alternative Provides hospitals with a turnkey campaign Engages hospital staff and community with less effort Uses best practices identified from previous NDLM’s Takes onus off of HD and hospital partners to design and implement April campaign
4
Hospitals for Hope Components Engage staff and community in two ways: On-site On-line
5
On-Site Component Photographed donation advocates Created print collateral: 24” by 36” foam core posters 8 ½” by 11” flyers Table tents
6
NursesDoctors
7
Chaplains Healthcare Professionals
8
C-Level Executives
9
On-Line Component Similar to an on-line fundraising campaign
10
On-Line Component (cont.) Branded webpages Features donation advocate Real-time registration tracking Social & interactive Email driven
11
Recruitment and Execution Collaborative effort between the Hospital Development and Communications Departments Setting up meetings Pitching the campaign Coordinating photo shoots Distributing materials Communicating updates
12
Results 37 Hospitals for Hope partners More than 4,200 registrations/reaffirmations 700+ “Likes” on Facebook Countless impressions with key stakeholders Month-long exposure of the Gift of Hope brand and message via on-site and on-line components Gave a voice to organ and tissue donation within hospitals
13
Blessing Health System Steve Felde, Senior Communications Specialist
14
OSF Saint Anthony Medical Center Jeannine Zuba, Clinical Nurse Manager
15
St. John’s Hospital Michelle Black, Adult Critical Care Educator
16
Learn more about Hospitals for Hope at www.Hospitals4Hope.org
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.