1. One publisher’s perspectives on an evolving industry Grace Baynes Nature Publishing Group October 2009

2. Origins…

4. What next? More technology? Globalisation Web 2  Participative  Dynamic  Integrated  Unpredictable Print to online; semantic web Automation, personalisation Evolving business models: open access

5. A future for the STM publishing industry? Build on our experience, brands and content Commitment to quality/service Innovate with new technologies Experiment with new business models Commit to new markets Act globally Work with scientists/librarians Provide value for money

6. OLD BUSINESS, NEW MODELS NEW BUSINESS, NEW MARKETS REGIONAL PUBLISHING DATABASES MULTIMEDIA JOURNALS SOCIAL NETWORKS/ PARTICIPATIVE SERVICES NEWS FOR SCIENTISTS AND CONSUMERS ARCHIVE 1869

7. NPG serves the whole scientific research process …. From finding collaborators… reading excellent research & news… sharing preliminary findings…then bookmarking references… publishing in high impact journals… and reaching a global audience

8. Why social networking experiments? Encourage/facilitate collaboration between groups Raise visibility of individuals Evolving publisher role nature.com registration Drive traffic NOW: Help scientists collaborate AND be more productive

18. Now expanding to serve science students and educators  Part of Nature Education  Launched in January 2009  Online learning service for genetics undergraduates and teachers  Over 80,000 visitors in Sept ’09, ninth month of operations  Combines courseware, high quality content, collaborative working platform and other resources

24. In a broad range of media…. Print, online, blogs, video, podcast

25. Nature Chemistry features References can now be looked-up from the text of the article Bold compounds numbers ‘pop-up’ the structure Clicking on bold numbers takes you to enhanced compound pages

26. Nature Chemistry features Enhanced compound pages offer:  Chemdraw file  CML file  View structure in 3D  Synonyms  Chemical formula  Molecular Weight  Elemental Analysis  InChI and InChIKey  SMILES string  Links to external databases

27. Nature Chemistry features Annotated articles so users can link out to other information resources

28. Author file Back office production + ChemSpider PubChem CML Compound data CDX GIF/PNG 3D

29. Back office production These compounds are, where needed, redrawn to be machine readable The InChIs are then generated and stored with the manuscript in its metadata All bold numbers within a manuscript highlight compounds key to the paper

33. Coming soon

34. A new paradigm Authors choose  Subscription (with archiving) or open access  derivatives or no Libraries choose  subscription (online only site licence)  prepay PPV, or pay as you go PPV Efficiencies  peer review  no print (intended)

35. Mission statement - unchanged since 1869: From Steven’s presentation

36. Thank you for listening Email: g.baynes@nature.com