1. Digital Signing Project in Commercial Premises Catriona Macdonald catriona.macdonald@sestran.gov.uk 0131 524 5158

2. SEStran – One of 7 RTPs in Scotland – Established 2005 – Strategic Transport Planning Authority – 8 Local Authorities – 1.5M Population – 28% of Scotland’s population – 10.5% of Scotland’s land area – £3.5m of additional investments attracted – 11 Employees

3. Overview What is the project? Who & where? Potential benefits What do I need to do? What happens after the trial year? How do I sign up?

4. What is the project? 12 month trial of an innovative digital signing service Opportunity for 30 local businesses The project is supported by Scottish Enterprise

5. What is the project? Provide high quality bus information within cafes, bars, retail premises and reception areas; Add value for both local businesses and their customers.

6. Testimonials ‘The tracker has been operating fine thanks and is used by virtually all tenants and visitors that don’t use their own transport. The only issue is the distance from my building to each of the stops it covers!’ – Edinburgh BioQuarter ‘We like the screens and are very happy with the bus information’ – Festival Theatre, Edinburgh

7. Who & Where? Reception areas / Waiting rooms Bars & Cafes Cinemas and Theatres Shopping Centres Visitor attractions Hotels / B&B NO LIMIT - Anywhere with people & transport links

8. Potential Benefits Increased revenue – encourage customers to stay on premises or enter premises. Screen installed at the National Library of Scotland

9. Potential Benefits Improved marketing and promotional opportunities

10. Potential Benefits Green travel – support environmental initiatives – Developer planning condition

11. Potential Benefits Community links – support local events and initiatives Third party commercial advertising

12. Potential Benefits Freeing up staff resources

13. What do I need to do? Feedback questionnaire after 12 month trial; Gather information on SEStran’s performance and the benefit of the system to your business. Information will be reported back to Scottish Enterprise to gauge the success of the project.

14. What happens after the trial year? Choose to continue with the system or opt out of the project Annual fee incurred in year two: ItemCost (£) Screen Design/Commissioning – new screens £500 Sign operation per annum (for trial and new screens) £300 Telephone supportIncluded

15. How do I sign up? Get in touch with the SEStran team! – Catriona Macdonald; Jim Grieve; Moira Nelson. Choose preferred screen layout. – Corporate branding guidelines (colour/ logo/ font) – Bespoke signing service Choose preferred travel information for your location.

16. Thank you Website: http://bustrackersestran.co.uk/ Basic Mobile Website: http://bustrackersestran.co.uk/mobile