1. 1 LinkedIn For Business Networking Patrick O’Malley www.PatrickOmalley.com 617-PATRICK, i.e.. 617-728-7425

2. Copyright 2009 Patrick O’Malley Corporate Training Pg 2 Goals/Objectives You will –understand 6+ reasons to use LinkedIn –be excited about using it when you leave –not sleep –understand the basic screens, and what a 1st, 2nd, and 3rd level connection is –learn a few of my “Missing LinkedIn Tips”

3. Copyright 2009 Patrick O’Malley Corporate Training Pg 3 Why Are You Here? Don’t understand LinkedIn & the others? –not your fault How many have accounts? You want to understand –what LinkedIn is –how to use it to network for business –other ways to use it –a few of my undocumented tips –other business networking sites What else?

4. Copyright 2009 Patrick O’Malley Corporate Training Pg 4 Why Am I Here? I do keynote speeches and corporate training –LinkedIn –Internet Marketing –Google AdWords –Search Engine Optimization I use lots of them –LinkedIn, Facebook, YouTube, Twitter, …

5. Copyright 2009 Patrick O’Malley Corporate Training Pg 5 Outline What is LinkedIn? Your LinkedIn “profile” Searching for others Building a network 1st, 2nd, and 3rd level “connections” Job Hunting Other features Along the way –Some of my “Missing LinkedIn Tips” –Some exercises –Mistakes to avoid

6. Copyright 2009 Patrick O’Malley Corporate Training Pg 6 What Is LinkedIn? A web site filled with profiles –Not “resumes” Google Linkedin quick start tutorial –Looks boring –What’s the big deal?

7. Copyright 2009 Patrick O’Malley Corporate Training Pg 7 LinkedIn - My Opinion Different things to different people 1)A way to find old friends & colleagues 2)A Rolodex or Address Book that gets updated when people move 3)A “trust” network 4)A tool to find services or contacts 5)A networking tool to meet new people 6)Job hunting

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12. Copyright 2009 Patrick O’Malley Corporate Training Pg 12 Exercise Who would you connect to? –Former workers –College roommates, friends, social club members, teammates –High school friends –Neighborhood groups –Parent groups –Military friends –Childhood friends, i.e. Cub Scout, Girl Scout, Baseball, Gymnastics, … –People you met at conventions –Relatives –Others Write down 5 of them

13. Copyright 2009 Patrick O’Malley Corporate Training Pg 13 LinkedIn Tip Keep a file with a the names of everyone you couldn’t find in LinkedIn, possibly with keywords, like – Bill Gates, Microsoft

14. Copyright 2009 Patrick O’Malley Corporate Training Pg 14 LinkedIn Does More Rolodex or Address Book –Connections 1 st level connections –Keep contact when they move Deb Lavoie story

16. Copyright 2009 Patrick O’Malley Corporate Training Pg 16 How To Make “Connections” Search for someone –Invite them –They accept, and you’re “connected” Alternative –Give LinkedIn email addresses in bulk

17. Copyright 2009 Patrick O’Malley Corporate Training Pg 17 Missing LinkedIn Tip Don’t invite people you don’t know! If 5 people say “IDK” you, you are “blacklisted” Apologize, and you get 5 more

18. Copyright 2009 Patrick O’Malley Corporate Training Pg 18 Business Before LinkedIn Ask people you trust about … –Personal doctor auto mechanic et cetera –Business Meeting requirements in a city –Hotels, caterers, attractions Travel agents Speakers How many people can you realistically ask?

19. Copyright 2009 Patrick O’Malley Corporate Training Pg 19 Asking People You Trust You Friends & Business Associates

20. Copyright 2009 Patrick O’Malley Corporate Training Pg 20 Asking People THEY Trust? You Friends & Business Associates People they know

21. Copyright 2009 Patrick O’Malley Corporate Training Pg 21 Connections You 1 st Level Connections 2 nd Level Connections

22. Copyright 2009 Patrick O’Malley Corporate Training Pg 22 Connections And Levels 2 nd level connections are “friends of friends” Heart & Soul of LinkedIn Beauty of mathematics 50 times 50 = 2500 200 times 200 = 40,000

23. Copyright 2009 Patrick O’Malley Corporate Training Pg 23 Business With LinkedIn When you need someone or something, use Search People –By name –By company –By skill How many people can you realistically ask?

24. Copyright 2009 Patrick O’Malley Corporate Training Pg 24 Building Your LinkedIn N etwork Philosophies –Only people you trust –Anyone you know? –Anyone at all? LIONs Two minute exercise – your philosophy

25. Copyright 2009 Patrick O’Malley Corporate Training Pg 25 Job Hunting With LinkedIn Do you know someone in the company? Get found –Passive search –Missing tip: Put keywords in profile

26. Copyright 2009 Patrick O’Malley Corporate Training Pg 26 Job Hunting “Jobs” link at top –Better response rate –See who you know Missing LinkedIn Tips –Abbreviations VP was not equal to Vice President (may be now) CMP? –Can’t say “Level and above”

27. Copyright 2009 Patrick O’Malley Corporate Training Pg 27 Job Hunting LinkedIn Browser Toolbar –Download from bottom of home page Questions And Answers –Get famous

28. Copyright 2009 Patrick O’Malley Corporate Training Pg 28 Privacy Settings Do you want others to see your connections? –Click “Accounts & Settings” –On right, under Privacy, “Connections Browse”

29. Copyright 2009 Patrick O’Malley Corporate Training Pg 29 Miscellaneous LinkedIn Features Questions and Answers Groups Jobs Recommendations (Formal) Advanced Search –Super Advanced search (from command line) Very “buggy” Much more…

30. Copyright 2009 Patrick O’Malley Corporate Training Pg 30 LinkedIn Summary LinkedIn is great for 1)Find old friends & colleagues 2)Maintaining an Address Book 3)Maintaining a “trust” network 4)Finding services or contacts 5)Networking to meet new people 6)Job hunting Best right now

31. Copyright 2009 Patrick O’Malley Corporate Training Pg 31 Business Networking Summary LinkedIn will be huge –(or something like it) Future is coming If you don’t use LinkedIn, …

32. 32 The End

33. 33 Resources Google “LinkedIn Quick Start Tutorial” More at www.PatrickOmalley.com