1. Mickey D's McMakeover Mickey D's McMakeover

2. 30,000 worldwide restaurants being completely redesigned at “unprecedented scale” 30,000 worldwide restaurants being completely redesigned at “unprecedented scale” After 30 years without any renovation, McDonalds plans makeover After 30 years without any renovation, McDonalds plans makeover Want to create an “ ipod look Want to create an “ ipod look

3. Good bye to the red roof Good bye to the red roof Ronald McDonald and golden arches will stay Ronald McDonald and golden arches will stay Red and yellow colors stay, but changing red to “terra cotta” and adding colors Red and yellow colors stay, but changing red to “terra cotta” and adding colors

4. Less plastic, more brick and wood Less plastic, more brick and wood Design firm Lippincott Mercer in charge of redesign, a company with successful experience with companies like Nissan in 2002 improving sales immensely Design firm Lippincott Mercer in charge of redesign, a company with successful experience with companies like Nissan in 2002 improving sales immensely 3 zones within restaurants: “linger”, “grab and go”, “flexible” 3 zones within restaurants: “linger”, “grab and go”, “flexible”

5. “linger” zone Starbucks like atmosphere with sofas and wifi “linger” zone Starbucks like atmosphere with sofas and wifi “grab and go” zone with tall counters with bar stools for customers eating alone “grab and go” zone with tall counters with bar stools for customers eating alone “flexible” zone for families “flexible” zone for families

6. estimated by franchise consultant 300-400 thousand dollars to redesign estimated by franchise consultant 300-400 thousand dollars to redesign franchisees have to pay for renovations themselves franchisees have to pay for renovations themselves “many franchisees are dead set against this change, especially because they already spent millions remodeling their restaurants in the past 4 years.” Richard Adams, current franchise owner consultant “many franchisees are dead set against this change, especially because they already spent millions remodeling their restaurants in the past 4 years.” Richard Adams, current franchise owner consultant