1. People are talking about you… But do you know what they’re saying? Laura Solomon Library Services Manager OPLIN laura@designforthelittleguy.com An Infopeople Webinar Tuesday, April 24, 2013

2. Less free The darker side of the Internet

3. The “norm police”

4. Digital rap sheet The Internet is forever.

5. A different world

6. SMILE

7. Traditional listening

8. What is ORM? What is Online Reputation Management?

9. Your library ’ s image

10. Consistency matters

11. You ’ re seen online FIRST

12. What people say online is #1

13. New tools for new medium

14. Why track?

15. What to track? ?

16. http://stevefarnsworth.wordpress.com/2013/01/03/top-20-free-social-media-monitoring-tools-for-2013/

17. Which social dashboard?

18. Alerts Google is your friend here.

20. Tracking your brand across the net

21. Is your library rated?

24. Fundamentally flawed?

25. Now what?

26. Don ’ t hush

27. Don ’ t make it worse

28. What else? Acknowledge wrongs Don’t repeat Don’t ignore

29. Respond early.

30. YOU

31. Be honest.

32. Offer personal help.

33. Don ’ t create new personas

34. Yelp & consequences

35. True? False?

36. If the facts are wrong…

38. Either way, tell!

39. SOME THINGS You can do to improve your library’s rep

40. Accentuate the positive

41. ASK

42. Get the WORD out

43. Keep talking To patrons

44. Respond… Quickly Personally Appropriately

45. What does this mean to me, Laura?

46. Reputation is priceless.

47. Keep your eye online

48. Don’t hide.

49. Be human.

50. It’s ongoing

51. “Remember, if you don’t participate in the story, it will be told without you.” From “The Transparent Library: Library PR 2.0” by Michael Casey and Michael Stephens, LJ, Oct.15, 2008

52. Absolutely shameless plug

53. Questions? Laura Solomon laura@designforthelittleguy.com Twitter: laurasolomon Blogs: What Does This Mean to Me, Laura? ( http://www.oplin.org/meanlaura ) http://www.oplin.org/meanlaura

54. Su rve y an d Ce rtifi cat e of Att en da nc e Please take a minute and fill out our webinar survey. You will find in at: https://survey.qualtrics.com/SE/?SID= SV_daJzZ4Rtq3VDZpr Thank you!

55. Infopeople webinars are supported in part by the U.S. Institute of Museum and Library Services under the provisions of the Library Services and Technology Act, administered in California by the State Librarian. This material is licensed under a Creative Commons 3.0 Share & Share-Alike license. Use of this material should credit the author and funding source.