1. Cyberspace Image: Secrets of Internet Marketing Duncan Herrington Radford University Phone (540) 831-5309 Fax (540) 831-6261 Email dherring@runet.edu URL www.runet.edu/~dherring

2. Creating a WWW Site

3. Topic 5: Creating a WWW Site Storyboard and Thumbnail Sketch

4. Topic 5: Creating a WWW Site Creating a Standard Theme u Template Files

5. Topic 5: Creating a WWW Site Creating a Standard Theme (Continued) n Cascading Style Sheets u Compare This to ThisThis u For More Information on CSS See: F Web Developer’s Virtual Library Web Developer’s Virtual Library

6. Topic 5: Creating a WWW Site Creating Standard Theme (Continued) WebBot (a.k.a. include pages) u Example Example

7. Topic 5: Creating a WWW Site Basic HTML and HTML Editors u HTML By Hand F The Current Standard is HTML 4.01HTML 4.01

8. Sample HTML File Welcome to My Company's Web Site Welcome to My Company's Web Site At My Company's web site you will find... My Company's Products Facts About My Company How to Contact My Company Jobs at My Company Here’s What You Would Get

9. Sample HTML File Here is an Example of More Complex HTML File: u REX Healthcare REX Healthcare (Note the Source Code!)

10. Topic 5: Creating a WWW Site Basic HTML and HTML Editors (Continued) u HTML Editors F Allaire's HomeSite ($94.95)HomeSite F Allaire's ColdFusion ($479.95)ColdFusion F Filemaker's Claris Home Page ($99.95)Claris Home Page F Macromedia's Dreamweaver ($279.95)Dreamweaver F Microsoft's FrontPage ($129.95)FrontPage F NetObject's Fusion ($269.95)Fusion

11. Topic 5: Creating a WWW Site Basic HTML and HTML Editors (Continued) u HTML Editors F Would you like to see how one works?

12. Topic 5: Creating a WWW Site Build Your WWW Site Online n Image Cafe Image Cafe

13. Topic 5: Creating a WWW Site Basic WWW site features u Tables F Example of Effective Use of Tables Example of Effective Use of Tables u Frames F Frame Illustration Frame Illustration F Example Frame Page (3 Frames) Example Frame Page

14. Topic 5: Creating a WWW Site Basic WWW site features u Graphics F Free Graphics CoolGraphics a1 clipart archive AAA ClipArt.com

15. Topic 5: Creating a WWW Site Basic WWW site features u Graphics (Continued) F Graphics Software Packages Adobe PhotoShopPhotoShop Macromedia Fireworks 3.0Fireworks 3.0 Microsoft PhotoDraw 2000PhotoDraw 2000

16. Topic 5: Creating a WWW Site Basic WWW site features u Graphics (Continued) F Animated Graphics Borrow/Buy -- e.g.,e.g., Make Your Own Sample 1 Sample 2 Sample 3

17. Topic 5: Creating a WWW Site Basic WWW site features u Forms F Example Example

18. Topic 5: Creating a WWW Site Basic WWW site features u Meta tags F Controls or directs the actions of the browser. e.g., F Controls such things as page classification. e.g., KodakKodak F Source for Meta Tags Source for Meta Tags

19. Topic 5: Creating a WWW Site Basic WWW site features u Whistles and bows F Common Gateway Interface (CGI)CGI JAVA, PERL, C++, VBJAVAPERLC++VB –(Example)(Example) Flash –(Example)(Example

20. What Makes for an Effective WWW Site?

21. Topic 6: Effective WWW Sites n Content, Content, Content n Focus n Simplicity n Simple, but not boring n Easy to navigate n Fast loading

22. Topic 6: Effective WWW Sites n Grammar and spelling do count! n Well balanced n Excessive use of tables n Minimal use of frames n Surf the WWW for ideas n Assume 640x480 (pixels) and 256 (colors)

23. Topic 6: Effective WWW Sites n Use animation sparingly n Use JAVA sparingly n Keep pages short n Preview using both Netscape and IE n Place navigation bars on every page n Allow contact from every page n Involve the site visitor

24. Topic 6: Effective WWW Sites n Personalize if possible n Save the customer time -- then money n Be the customer’s primary source for information n Seek assistance online

25. The Beginning... Duncan Herrington Radford University Phone (540) 831-5309 Fax (540) 831-6261 Email dherring@runet.edu