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CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING
EPISODE 7 RADIO PROGRAMMING
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WEEK DAY TOPIC 11 Oct 26-30 Episode 7: Radio Programming 12 Nov 2-6 Studio Practice (all) 13 Nov 9-13 Lecture/Studio Practice (in group) 14 Nov 16-20 15 Nov 23-27 Episode 8: New Media (Assignment II due 20%) 16 Nov 30-Dec 4 Episode 9: Epilogue (Assignment III due 15%)
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OVERVIEW _ Characteristic of radio _ Radio production process _ Radio crew members _ Radio genres _ Audio production equipment
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trivia 55 6-10AM Percent of radio audience under age 35:
Radio’s most important time of day:
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Characteristics of Radio
_ radio is Local _ radio is Fragmented _ radio is Specialized _ radio is Personal _ radio is Mobile
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radio production process
Pre-production Production Post-production Market research targeting and analyzing the audience program concept scriptwriting PROGRAM CLOCK RADIO SCRIPT PROGRAM LOG
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PROGRAM CLOCK News TOP 10 TOP 10 New Release TOP 40 New Release
News TOP 10 TOP 10 New Release TOP 40 New Release Commercial 45 15 Commercial Phone-in TOP 40 Game TOP 40 Commercial TOP 20 30 PROGRAM CLOCK
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PROGRAM LOG
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radio production process
Pre-production Production Post-production LIVE BROADCAST AUDIO RECORDING ON AIR Use simple words. Talk naturally. Avoid dead air. No clutter either. Talk Music Music continuity. SFX
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radio production process
Pre-production Production Post-production LIVE BROADCAST AUDIO RECORDING sound editing sound mixing sound mastering
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radio crew members Executive Director Station Manager Admin Sales
Account Program Technic Producer Creative DJ Announcer
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radio genres MUSIC FORMAT TALK FORMAT Contemporary hit radio
Adult Contemporary Country Etc (60’s-70’s, 80’s, Jazz. etc.) MUSIC FORMAT TALK FORMAT News Talk Documentary Sports Religious Children Radio Drama
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audio production equipment
_ the room _ microphone _ speaker _ audio console _ software (Protools)
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5 1 2 3 4
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push to talk turn on microphone (48V)
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Input Output
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To Record
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Tools
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Mastering
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Mastering
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Mastering
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REFERENCES: Baran, Stanley J. Introduction to Mass Communication: Media Literacy and Culture. San Jose University, 2002. Dominick, Joseph R., Messere, Fritz and Barry L. Sherman. Broadcasting, Cable, the Internet, and Beyond, 5th edition. New York: Mcgraw-Hill, 2004. Hinviman, Somsuk, et. al. Fundamental of Radio and Television, 2nd edition. Bangkok: Thammasat University Press, 2014.
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