1. 1 EERE Communications EERE Web Coordinators Meeting 9/17/2015

2. 2 Web Coordinators Meeting Around the Room – Carolyn Hinkley GovDelivery Questions and Answers Data – Elizabeth Spencer Review of Navigation Standards – Leslie Gardner EV Everywhere Website and Promotional Campaign – Shannon Shea Agenda

3. 3 Web Coordinators Meeting Around the Room – Carolyn Hinkley GovDelivery Questions and Answers Data – Elizabeth Spencer Review of Navigation Standards – Leslie Gardner EV Everywhere Website and Promotional Campaign – Shannon Shea Agenda

4. 4 GovDelivery Question and Answers Data In early September, GovDelivery accidentally deleted all of EERE’s questions and our subscribers’ answers to them. What are questions? Some newsletters had optional questions at the end of the registration process. New subscribers were asked optional questions about their interests. Only some newsletters had these.

5. 5 GovDelivery Question and Answers Data What was lost? Information about our users. Some offices were collecting office-specific information on our subscribers’ interests and preferences. Will it affect our ability to send emails? No. Nothing related to our emails, our lists, our templates, or our subscribers was lost.

6. 6 GovDelivery Question and Answers Data What’s the next step? We’re working with GovDelivery to see if we can restore any part of the data we lost. If you want to create new questions—and collect new information going forward—then we can help set them up. If you have questions or concerns about your newsletter, please contact Carolyn Hinkley and Elizabeth Spencer.

7. 7 Web Coordinators Meeting Around the Room – Carolyn Hinkley GovDelivery Questions and Answers Data – Elizabeth Spencer Review of Navigation Standards – Leslie Gardner EV Everywhere Website and Promotional Campaign – Shannon Shea Agenda

8. 8 Common navigation: Provides a consistent user experience Supports EERE management priorities Will evolve as content and user needs change. EERE Navigation Standards

9. 9 [office technology area or acronym] Home About the [office name] Research & Development Success Stories (use only if you have success story content) Financial Opportunities Information Resources News Events Contact Us EERE Navigation Standards

10. 10 EERE Navigation Standards

11. 11 Navigation: Next Steps Goal - All tech offices and initiative sites to implement the common labels by December 31, 2015. Contact Leslie Gardner, EERE Template Coordinator, at leslie.gardner@nrel.gov if you have feedback or questions. leslie.gardner@nrel.gov (The labels are listed on the EERE Communication Standards website. URL will be changing in October 2015 when the site migrates to Energy.gov.)

12. 12 Web Coordinators Meeting Around the Room – Carolyn Hinkley GovDelivery Questions and Answers Data – Elizabeth Spencer Review of Navigation Standards – Leslie Gardner EV Everywhere Website and Promotional Campaign – Shannon Shea Agenda

13. 13 What is EV Everywhere? Goal: Enable plug-in electric vehicles by 2022 to be as affordable for the American family as a baseline 2012 conventional gasoline-powered vehicle Moved from strong R&D focus to consumer outreach and partnerships

14. 14 Lots of Existing Resources…

15. 15 So Why Another Website? Need a website focused on EVs and consumers EV-specific URL All of the EV tools in one single location “If consumers are lucky, they will find the useful federal government websites for PEVs… Unfortunately, those websites do not appear consistently high in search results for PEV information.” – National Academies, Overcoming Barriers to Deployment of Plug-in Electric Vehicles

16. 16 Priorities for Development Minimal replication of existing resources Usability Audience-specific focus Interactivity Accuracy Engagement

17. 17 Social Media Promotion One major reason people buy an EV? Someone they know who owns one. Share Your EV Story: A Digital Word of Mouth Campaign #ILoveEVs

18. 18 Future Efforts A/B testing, especially of homepage Continuing search engine optimization Large-scale consumer outreach campaign?

19. 19 Next meeting: October 15, 1:00-2:00 ET 11-12 Mountain Golden: X300 & HQ: 5E-069