1. Distance Learning at the University of Manchester - Future Directions
Pam Vallely
Academic Director for Distance Learning

2. Current Distance Learning at UoM
c7,000 students registered on DL programmes at UoM
Wide range; UG, PGT, (+PGR), CPD using DL or blended approaches
DL is already an established activity

3. Why DL? Benefits to students:
Study at a time, pace and place convenient to individual needs
Learning integrated into existing professional/personal/domestic commitments
Cost-effective mechanism of studying

4. Why DL? Benefits to The University: Financial contribution
Possible change in on-campus applications
Global footprint
Lead in technology-assisted learning
Widening access

5. Time to expand Agreement from University SLT to invest in DL
Significant expansion requires a step change

7. University of Manchester
A World-Class Partnership

8. A sample overview of Pearson’s global partners

9. Partnership Services Customised based on unique programme needs
Market Viability
Programme Assessments & Enhancements
Programme Marketing and Campaign Execution
Applicant Generation and Enrollment Management
Proactive Student Retention
Partner Systems and Process Integration
Course Development & Instructional Design Support
Faculty Training
24/7/365 Dedicated Support Services
LMS Solutions and Data Center Hosting
Faculty Payments & Administrative Resources
Market Research
Marketing & Recruitment
Student Services
Academic Services
Technology Services
Additional Funding

10. Marketing Online Marketing & Marketing Operations
Search & Interactive Marketing
Search engine optimisation
Driving traffic and leads through online channels
Paid search and CPC advertising
Social media
cultivations
Marketing investment and performance management
Budget and student goals
Ongoing channel management to optimise performance
Campaign planning & execution
Media planning and negotiations
Asset creation and initiative deployment
Initiative performance analysis
Database marketing and pipeline cultivation

11. Recruitment Process
Pearson

12. Student Support Dedicated retention: focused student support
Welcome call
Outlining keys to success
Proactive check-ins
Behind the scenes monitoring
Encouragement and recognition of efforts
Respond to Programme and service questions as needed

13. Content Production, authoring, conversion, story boarding, QA testing
Course Design
Collaborative, Learner centered, Outcomes based
ANALYSE
Faulty Consultations, course objectives review, content review & gap analysis,
DESIGN
Curriculum & Instructional Design, assessment strategy, delivery method, 4 M O N T H S
DEVELOP
Content Production, authoring, conversion, story boarding, QA testing
IMPLEMENT
Technical Implementation VLE integration, UAT, analytics and reporting set up, faculty training
EVALUATE

14. Technical Services 24/7/365 Help Desk Support All major VLEs
All technicians are our employees
No outsourcing of support
Telephone Support
Dedicated free phone number
Optional priority queuing
Webform/ Support
Intelligent Webform to collect data
Accurate and reliable
Located on a secure https site
Live Chat
Users may engage helpdesk staff any day, any time
Live Person Chat feature includes receipt of typed transcript
Self Help – FAQ
Users may visit our self-help area to search FAQ
FAQs address technical issues for users at any level

15. Pearson Services University retains full control Marketing:
University brand standards adhered to
University approves materials (images, text, etc.)
Admissions:
University establishes all admissions criteria
University makes all admissions decisions
Tuition:
University establishes tuition rates
Course Content:
Course content is provided/owned by university
Academic approves all course elements prior to online delivery
Instruction:
Instruction delivered/overseen by university Academics

16. Market research & pricing Faculty recruitment and
Online Learning
Our services and flexible partnership model
Shared
Programme strategy
Marketing strategy
Market research & pricing
Course design
Course content
Programme management
Faculty recruitment and
training
Course information
Admissions, offers, payments
Course outcomes
Academic delivery
Academic support
Assessment and certification
Accreditation
Alumni management
Marketing execution
Student enrolment
Retention services
Content conversion
Academic training
Content delivery
Learning technology 16

17. Partnership Development Process

18. University Activity Contract negotiation Heads of Terms
Overall contract with University
Bespoke agreement with each programme
2. Establishment of Central DL Project oversight Group
Academic Director for DL
Head of DL Operations
E-learning expertise
IT, Finance, Marketing input
Based in TLSO with physical space on central campus
3. Identification of Phase 1 Programmes (2016 intake)
HUMS; International Law, Ethics & Healthcare
4. Identification of Phase 2 Programmes (2017 intake)

19. Future Meet Pearson Event Autumn – date to be announced
2. Programme ideas
me;
existing or new/DL or F:F
scalability
school strategy?
3. Role of MOOCs
4. Influence on UoM technology