1. What can Social Media do for You? Presented by Jon George, M.D. FIT, Interventional Council Emily Zeigenfuse Sr. Specialist, Corporate Communications American College of Cardiology | Board of Governors Meeting

2. Roadmap for Discussion Importance of Social Media to FITs What is Social Media? Moving Forward Social Media Breakouts

3. Social Media from an FIT Perspective Why is social media important? –Fill in content

4. What value social media serves for FITs? –Fill in content Social Media from an FIT Perspective

5. What is social media? Name for activities integrating technology, social interaction, and information exchange –Information exchange can include words, pictures, videos and audio Usually results in the creation of communities of like-minded individuals Source: “Putting Aside the Hype – How to Leverage Web 2.0 for Measurable ROI.” Strategic Communications Group. 14 April 2009.

6. ACC Social Media Goal To harness the use of social media to increase membership value and visibility outreach to consumers, media and health policy makers

7. Most Popular Social Media Facebook –Largest social networking site; blend of personal, professional activities Linked In –Social networking site for primarily business contacts Twitter –“Micro-blogging” site; answers “What are you doing?” in 140-characters or less –Fastest growing social media platform YouTube –User-generated video content Flickr –Photo management and sharing Web site

8. Facebook Ohio Chapter Group

9. Facebook’s Value Additional space to... –Disseminate information –Market Chapter events –Highlight Chapter activities in photos –Have discussions with members

10. Linked In Gene Sherman

11. LinkedIn’s Value Additional space to... –Connect with colleagues –Network online –Disseminate information –Have discussions within groups –Find a job

12. Twitter ACC in Touch

13. Twitter Christopher Cannon

14. Twitter’s Value From an organizational standpoint: –Can highlight important messages –Drive traffic to your Web site –Show that you are a thought-leader From a personal standpoint: –Can disseminate information –Drive traffic to your Chapter’s Web site –Show that you are a thought leader –Learn valuable information from others on Twitter

15. ACC’s Presence ACC is active on: –Facebook –LinkedIn –Twitter ACC has a blog that features health reform news

16. Moving Forward Incorporate more visibly into Annual Meeting Launching an ACC social media tool –Phase 1: limited capabilities, including profiles, commenting and rating capacity, forums –Phase 2: groups, photos, videos, reward system

17. Questions?