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Salud America!: Using Social Media in Driving Change for Latino Childhood Obesity Prevention Rosalie P. Aguilar, Project Coordinator Institute for Health Promotion Research (IHPR) UT Health Science Center-San Antonio (UTHSCSA) Follow us @SaludToday
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bit.ly/SaludAmerica GROWTH IN LATINO POPULATION Sources: latinobrandingpower.com Salud America! Healthier Schools Research Review By 2050, Latinos will be 35% of the youth population!
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bit.ly/SaludAmerica ISSUE: UNHEALTHY WEIGHT 30% Latino 21% White vs. OBESITY 2-5 yr olds bit.ly/SaludAmerica Source: The State of Obesity (2015). http://stateofobesity.org/files/stateofobesity2015.pdf http://stateofobesity.org/files/stateofobesity2015.pdf
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bit.ly/SaludAmerica ~ 50% live in cell phone only homes ~ 76% used mobile device for Internet Access & share health information High social media use LATINOS USE SOCIAL MEDIA Source: Pew Research Center. Source: Closing the digital divide (2013). http://www.pewhispanic.org http://www.pewhispanic.org
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bit.ly/SaludAmerica SOLUTION: SALUD AMERICA! Mission: Build a NETWORK, create RESEARCH / ROLE MODEL STORIES / TOOLS for community capacity to drive policy change, & eliminate disparities in LATINO CHILDHOOD OBESITY. Network: 100,000 (Social Media plus Email list)
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bit.ly/SaludAmerica Evidence-based Policy Spectrum Website membership Constant user engagement using social media platforms STRATEGY: DIGITAL EFFICACY Pre-policy Policy Development Policy Enactment Post Policy
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bit.ly/SaludAmerica 6 research packages on policies for healthier communities (bilingual) New research & policy areas for 2016 STRATEGY: BUILD EVIDENCE
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bit.ly/SaludAmerica Salud America! Website Boost education, advocacy efficacy/capacity Curate and map new policies & resources Produce Salud Hero role model stories STRATEGY: DIGITAL EFFICACY
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bit.ly/SaludAmerica STRATEGY: CURATE POLICIES “Policies in Progress” What policy changes are trending?
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bit.ly/SaludAmerica What policy changes are trending? STRATEGY: CURATE POLICIES Register, comment & share post! 1. What else is happening in this area? 2. What are the local demographics of the area? % Poverty indicator Search more changes in this area
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bit.ly/SaludAmerica STRATEGY: SALUD HEROES Latino Students Drink Healthier in California’s San Joaquin Valley Fifth-Grader Gets Hydration Station & After School Fitness Programs for Her School Hydration Stations Start a Water- Drinking Movement in Washington
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bit.ly/SaludAmerica STRATEGY: RESOURCES Salud America! also has resources on topics like health equity. Find toolkits, webinars, studies, infographics, videos, etc.
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bit.ly/SaludAmerica Daily/Weekly ads reach 100k+ with health messages and actions Salud America!’s social media handle = @SaludToday STRATEGY: SOCIAL MEDIA
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bit.ly/SaludAmerica Weekly #SaludTues Tweetchat (1p ET Tuesdays ) @SaludToday STRATEGY: TWEETCHATS
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bit.ly/SaludAmerica Live video stream via Periscope App 2-3 minute English & Spanish videos Watch re-cap on Facebook STRATEGY: E-EVENTS #SaludLive
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MARKETING CAMPAIGNS Regularly occurring social media campaigns Photo/recipe sharing Healthy activities Video Voting Build SA! brand awareness Win prizes (i.e. t-shirts) @SaludToday
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bit.ly/SaludAmerica MARKETING CAMPAIGNS @SaludToday Vote & comment on your favorite Salud Hero video Share videos with family, friends, community Help grow the network & build a culture of health
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bit.ly/SaludAmerica PETITION CAMPAIGNS
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bit.ly/SaludAmerica Internal messaging system to share strategies, build capacity, & connect w/ leaders Build self & collective efficacy through SA! website NEXT STEPS: LEADERS’ MAP
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bit.ly/SaludAmerica Tailored community health reports to support healthy change See indicators on poverty, obesity, food access, etc. Increased support & technical assistance (TA) from our team NEXT STEPS: SALUD LEADER (COMMUNITY HEALTH) REPORTS
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bit.ly/SaludAmerica Weekly, monthly & quarterly tracking Google Analytics, FB, Twitter, YouTube, Tweetbinder Hashtag comparison (Topsy) Storify (Tweetchats) TRACKING ON-LINE ACTIVITIES
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bit.ly/SaludAmerica GET INVOLVED! Register as a Salud Leader to join our movement and 1.Be added to our map! 2.Access free videos, reports, maps, & updates 3.Access to Community Commons tools
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bit.ly/SaludAmerica ACKNOWLEDGEMENTS IHPR & Salud America! Director: Amelie Ramirez, DrPH Funder: The Robert Wood Johnson Foundation Institution: UT Health Science Center at San Antonio
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bit.ly/SaludAmerica QUESTIONS? Follow us @SaludToday GRACIAS!/ THANKS! Contact Info: Rosalie Aguilar, MS. Email: aguilarr2@uthscsa.edu Phone: (210) 562-6528
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