1. Sony SmartEyeglass introduction
Display Innovation CHINA 2015/ Beijing Summit
October 14, 2015
Hiroshi Mukawa
SIG Business Department
New Business Development Division
Device Solution Business Group
Sony Corporation

2. Professional career 1987- Enter Sony Corporation
Development of MiniDisc as a mechanical engineer
1992 Introduce the world first MiniDisc recorder MZ-1
Study optics at Stanford Univ. Learn hologram technology　　　　
1995- Development of next generation optical disc system
2004- Start R&D of SmartEyeglass
2012 Introduce the world first closed caption glasses STW-C140
2014- Responsible for business and product development of SmartEyeglass

3. Sony’s presence in Head Mounted Display space
Smart-
Eyeglass
Morpheus HMZ-T3
Pursuit is to provide sub window with small & lightweight device
Pursuit is to overlay information on real world with minimum distraction
Pursuit is to create a sense of immersion in virtual reality world
Overlay V I R T UA L
Super Presence
Augment ed
Sub Window
Smart -
Attach!
prototype
prototype

4. Sony’s positioning in eyewear display category
Even in the crowded monocular and binocular market Sony wants to bring light weight, ergonomic design while keeping a reasonable FOV
Mixed Reality
Wide FOV
120g, 40°
Ambient
88g, 23°
Monocular
Binocular
64g, 22°
70g, 14°
SmartEyeglass 77g、20°
44g, 15°
Augmented Reality
SmartEyeglass Attach!
40g （Excluding frame）, 14°
Module wt. 48g
Light weight

5. Sony SmartEyeglass

6. Viewability and Wearability especially for longtime use
SmartEyeglass features
Viewability and Wearability especially for longtime use
Viewability features
Binocular display with no adjustment
1,000cd/m2 display brightness
Screen position in a user’s natural field of vision
Undistorted view through a 1㎜ thin lens
85% See through transparency
Display features
See-through
features
Wearability features
77ｇ eyewear display package
Equal weight dispersion across
the product

7. SmartEyeglass optical module technology
Hologram light guide system enables Wide viewing angle（Horizontal 19°）、Wide eye box(Horizontal 9mm) 、Overwhelming lens thinness(1mm) and High see-through transmittance(85%) simultaneously
Kathy Miller
I am a writer and a traveler
19°
Hologram
Light guide
Out-coupling Hologram
In-coupling Hologram
1mm
Eye box (Horizontal)
9mm
Transparent substrate
Collimator
Lens
Kathy Miller
I am a writer and a traveler
Eye
μdisplay
LED
Optical Engine

8. SmartEyeglass Developer Edition SED-E1
SmartEyeglass exchanges sensor data and image/audio data with Android smartphone
cloud
Eyewear
display
accelerometer
gyro
compass
brightness sensor
camera
Camera, sensor data
Image, audio data
Controller
input switch
microphone
speaker
battery

9. SDK open to public at Sony Developer World from Sep. 2014
Main Contents
Emulator
Sample code
API Reference
Tutorial
Development Manual and guidelines

10. Consumer use cases
Create new user experience by overlaying complimentary information to real world
Notifications
Sports watching
Live event
Navigation

11. Unlimited potential in use cases related to DESKLESS WORKER
Enterprise use cases
Unlimited potential in use cases related to DESKLESS WORKER
Aircraft maintenance
Gas Pipeline
Medical
Sweets
Drink
Utility Maintenance
Parts picking
Engine Maintenance

12. Sony SmartEyeglass Attach!

13. SmartEyeglass Attach features
Organic EL panel realizes high display quality and small optical module
High display quality
10,0000:1 Contrast ratio
100% sRGB Color gamut
Readability under bright sunlight
Ability to attach to many eyewears with small, light weight design
Ultra light weight optical module with 0.23” micro OLED panel
High density mounted PCB
100:1
10,000:1
Processor
Sensor hub
Wireless LAN
Bluetooth
Micro OLED display
Prism lens

14. Potential use cases of SmartEyeglass Attach!
Sports are good potential applications leveraging light weight and less hindrance nature of Attach!
Cycling
Marathon
Tennis
Golf
Fishing
Trekking

15. Challenges to expand digital eyewear in CE market
Beautiful device, affordable price and attractive application are a key to success
Natural design
Miniaturization of optical engine
Free outer shape & curved lens design
Natural UI　
Voice/gesture recognition：more accurate & quicker
Eye tracking：smaller & more efficient sensor module
UI fusion combining above input methods
Affordable price
Variety of product with limited types of optical module
Attractive applications
Super smart glasses using sensor and recognition technology

16. Thank you

17. SED-E1 Specifications Item Specification Display type
binocular see-through
Resolution
419(H) × 138(V)
FOV
diagonal 20°（19°(H) × 6°(V))
Display color
monochrome(Green) 8bit gray scale
Maximum brightness
1,000 cd/mm2
Transmittance
85％
Sensors
accelerometer, gyro, compass, brightness, microphone
Camera
photo: 3M pixels video:　QVGA (with particular smartphones)
Audio output
speaker in controller
Wireless connection methods with smartphone
Bluetooth v3.0, IEEE802.11b/g/n
Weight
77g (glasses), 44g (controller)

18. SmartEyeglass Attach Current prototype

19. SmartEyeglass Developer Edition SED-E1 software
Based on a similar framework as Sony SmartWatch2,
apps are run on smartphone and display information on the SmartEyeglass display.
Smart Connect Connectivity protocol for accessory connected to phone
Applications Developer developed apps
Host App Smartphone & SmartEyeglass correspondence control