1. 1 The Power of Professionalism Introductions Handshakes Mingling/Networking Resumes Cover Letters

2. 2 You only have ONE opportunity to make a good first impression. Why is etiquette important?

3. 3 Sometimes all you have is one minute to make a good impression… Within 30 seconds people judge your Economic level Educational level Social position Level of sophistication Level of success Within 4 minutes people decide your Trustworthiness Compassion Reliability Intelligence Capability Humility Friendliness Confidence

4. 4 Are First Impressions Lasting? YES Made with emotional not rational brain Once made rational brain seeks validation Don’t want to change opinions Labels helps make sense of world Experience teaches us validity of first impressions

5. 5 Making Positive First Impressions Determine audience Identify their expectations Establish objectives Dress, behave, and communication in a way that reflects audience expectations

6. 6 A,B,C’s of Image Appearance Color, wardrobe, grooming Behavior Etiquette, civility, attitude Communication Verbal, nonverbal, written

7. 7 Introductions

8. 8 Step 1 The first person's name you say is always the most important person. In business, rank and status are the primary determinants to who takes precedence over whom. Gender and age are typically not factors.

9. 9 Introductions Step 2 When you use the word "meet" to introduce someone, you will always throw the emphasis toward the wrong person, thereby falling out of protocol for a proper business introduction. For an informal introduction, use the words "this is" as the bridge between the most important person's name first and then the second person. "Jane Doe this is John Smith, our new staff member. Jane Doe is our CFO."

10. 10 Introductions Other Considerations It is best to use both a person's first and last name when making introductions. Say something about the people you are introducing so they will have something from which to springboard their own conversation. Then you may excuse yourself to meet and greet others.

11. 11 Introductions Response The accepted response to an introduction is, “How do you do” and “I’m pleased to meet you.” Always stand when being introduced. It shows respect. Only if you are elderly, ill, or physically unable to stand is it acceptable for you to remain seated while being introduced.

12. 12 Introductions Mistakes If someone hesitates even for a second when introducing you, jump in quickly and introduce yourself. Everyone can forget a name; even of someone they know very well.

13. 13 Introductions Mistakes Cont. If you forget someone’s name as you are introducing him or her, it is okay to admit that you have forgotten. It is better for him/her to say their name than for you to introduce him/her by another name or fail to introduce him/her at all.

14. 14 Handshakes

15. 15 Handshakes 10 Tips on How to Shake Hands with Confidence 1. Begin With an Oral Introduction of Yourself 2. Pump Your Hand Only 2-3 Times 3. Shake From Your Elbow 4. Do Not Use a Forceful Grip 5. Avoid Offering a “Fish Hand”

16. 16 Handshakes 10 Tips on How to Shake Hands with Confidence Cont. 6. Forget “Lady Fingers” 7. One Hand is Better than Two 8. Shaking a Sweaty Hand 9. Ending a Handshake 10. Covering Your Mistakes

17. 17 Mingling/Networking

18. 18 Name Tags Proper placement of the name tag is high on the right shoulder When shaking hands, your eye follows the line of your arm to the other person's right side It’s easy to read the name while shaking hands

19. 19 Mingling Recruiting events Cocktail parties with clients Networking events Alumni events

20. 20 Cocktail Parties Work event—not social Determine your strategy: network with new people or certain known targets Don’t just hang out with friends Enter room, step to one side, survey room Move toward friendly faces or already formed group If someone enters your group, greet them and make introductions

21. 21 Cocktail Party Tips Go to food table first—easiest place to start conversations Stand in middle of room or near food table, stay away from walls Learn how to hold napkin, plate and glass in one hand Keep one hand free to shake hands Don’t overindulge in alcohol Maneuver among people—don’t get stuck

22. 22 Small Talk Openers Individuals Compliment, weather, food, current event “I love your______. Is it a family heirloom?” Group Something pertaining to everyone “How do you all know each other?” “Will you be traveling this summer?” Casual acquaintances General comments “How has your year been?”

23. 23 Small Talk Middle Safe topics Sports, books, movies, theater, art, travel Questions Ask, listen, elaborate with matching experience, Ask again Be more interested than interesting

24. 24 Small Talk Break-Away Stay no more than 10 min in one place Break-away lines “I don’t want to monopolize you.” “I’m going to circulate.” “I see someone I must meet.” Tell them you enjoyed speaking with them Discuss next steps Going for food, to next person, etc.

25. 25 Business Cards Many, if not all firm professionals you speak to will offer to give you a business card. What should you do with them? Write down key aspects of your conversation Use them to write a follow-up thank you email If you have your own business cards: Ask for someone’s card before offering your own Present card face up Take time to look at received card NEVER turn down an offered card

26. 26 Follow-Up After a networking event it is important to follow-up with anyone that you made a connection with. Email within 24-48 hours Be specific It was great to speak with you at UCSB’s Meet the Firms. Add details from business card notes. Should I call recruiters? Recruiters meet with hundreds of students

27. 27 If you forget everything else remember these tips: Never introduce yourself by your title Name tags on your right shoulder Keep your right hand free Stay informed of current events Maintain eye contact

28. 28 What do I bring to a Career Fair? Resume (bring 2 - 3 copies per company you plan to speak with) Your resume should be specific and targeted. Portfolio / Folder (leather or vinyl-bound portfolio to hold resumes etc.) Pen Positive attitude

29. 29 Resumes and Cover Letters To obtain an interview (not a job) by communicating your unique knowledge, skills and values required for a targeted job

30. 30 Important preliminary steps  Self-Assess: What are your skills, interests, values?  Identify specific career fields of interest: Which are a good fit for you?  Research the career fields  Identify the specific language of the fields  Identify the skills of the fields: Job specific skills and transferable /adaptive skills

31. 31 Picking a resume style which best presents your qualifications Chronological Represents your experience in a date order with the most recent/relevant experience first. Functional Emphasizes qualifications according to categories using job-related skills. Work experience is placed under different skill categories, not under specific positions. Combination Mixes both Chronological and Functional.

32. 32 Provide the employer with adequate contact information  Minimal information  Full Name  Address  Home Phone Number  E-mail address  Optional information  Mobile Phone  Work Phone  URL Address

33. 33 Use an objective to communicate the position you are seeking  An employer uses your objective to determine where you might fit within her/his department or organization  Position based objective: Financial Analyst Position  Industry based objective: A position in a biological research department within a pharmaceutical firm.

34. 34 Use Accomplishment Statements Use statements that emphasize achievements rather than duties. NOT THIS: Bartender, XYZ Bar, Santa Barbara, CA March 2010-present Mix drinks Stock bar Order supplies Close bar

35. 35 Use Accomplishment Statements THIS: LEAD BARTENDER, August 2011-present BARTENDER, March 2010-present XYZ Bar, Santa Barbara, CA Assist up to 300 customers during a four hour time period in a fast paced, stressful environment Troubleshoot bar inventory issues, ordering supplies proactively to maintain appropriate inventory levels crucial for effective customer service Problem solve and negotiate a diversity of customer service issues Hire, train, and supervise bar staff of 6 in accordance with company customer service policies, procedures, and health/safety regulations

36. 36 Proving your Effectiveness  Describe what you actually DID, not just what was on the original job description  Include what IMPACT/ CONTRIBUTION your actions provided (the results)  Provide details  Supervised WHO and HOW MANY?  Analyzed WHAT? HOW?  Improved quality, efficiency, productivity HOW?

37. 37 Use strong action verbs  Avoid starting phrases with “Handle…”, “Work with…”, “Duties included…”, “Responsible for…”  Start each bulleted statement with a descriptive action-oriented verb and combine with accomplishment statement  (Not this) Handled incoming telephone calls  (This) Directed up to 40 customer calls per hour to appropriate service departments throughout company

38. 38 Organize information efficiently for reader with descriptive headings  Suggestions for headings:  Education  Internships  Academic Projects/Coursework  Computer Skills  Relevant Experience  Language Skills  Leadership Experiences  Community Service or Activities

39. 39 Organize information efficiently for reader with descriptive headings  Suggestions for headings (continued):  Professional Affiliations  Skill Summary  Licenses and Certifications  Military experience  Technical Skills  Laboratory Skills  Publications and Presentations  Avoid: “References available upon request” statement

40. 40 Increasing the effectiveness of your resume and cover letter  Maintain 100% error free  Tailor both resume and cover letter to each position and employer  Lead with most relevant information first  Avoid items that might promote negative bias  Use abbreviations only if standard and well-known  Keep to one page-unless you have a lot of relevant experience

41. 41 Cover Letters  Purpose  Express your intent, interest, and enthusiasm in position  Complement and emphasize highlights of your resume  Demonstrate your personality and writing ability

42. 42  Opening Paragraph  State which position you are applying for, and how you found out about the organization and/or position  Express what is attracting you to work for this organization and in this position  Arouse the reader’s interest in reading more about your qualifications Cover Letters

43. 43  Middle Paragraph(s)  Give detailed information about how your qualifications fit with the position’s responsibilities  Use key words from the job description to make the connection between the employer’s needs and your skills  Include information about academics, job experience, and/or personal attributes relevant to the position Cover Letters

44. 44  Closing Paragraph  Summarize your qualifications  Refer the reader to your enclosed resume  Mention your interest in an interview Cover Letters

45. 45 Maximizing Your Marketing Power  Style/Format  Font size = 10-11-12  Even Margins=.5 inch-1 inch  Font style = Palentino, Times New Roman, Helvetica, Arial  Well-organized, attractive & easy to read  Consistent formatting

46. 46 Maximizing Your Marketing Power  Style/Format continued  Understated paper color = white, ivory, light gray  20-24 lb. paper  Unfolded and mailed in a large flat envelope

47. 47 Technology and Your Resume/Cover Letter  Scanner friendly DO use:  Industry specific ‘key’ words Do NOT use:  fancy scripts  Graphics or shading  Complex layouts and columns  Always upload documents as PDFs  You never know what word processing program the viewer is using  May cause formatting issues and make it appear that your resume/cover letter wasn’t neat

48. 48 Next Steps  Create a draft of your resume, bring 2 copies tomorrow  Look at Resume/Cover Letter writing books at Career Services  Use many samples as guidelines  Look at samples on Career Connection site (via department website)  Get resume critiqued  Career Connection – North Hall 2119

49. 49 Next class, bring 2 résumés and 2 cover letters. Practice what you have learned

50. 50 Questions?