1. Building a multi-lingual EUnion International conference on DNS and Internet Riga, Latvia, 19 April 2013

2. “As the Internet has spread across the globe, the absence of support for non-Latin scripts became a notable deficiency” Vint Cerf, World Report on IDN Deployment, Foreword

3. Adoption of IDNs Usage of IDNs Factors that impact IDN uptake at local level Conclusions Agenda

4. A short history of IDNs

5. 1996 Martin Dürst proposes IDN

6. 2000 IDNs deployed at second level

7. 2002 Browser support for IDNs

8. 2003 IDN standards established

9. 2008 IDN technical standards revised

10. 2008 Fast track process for IDN ccTLDs

11. 2010 First IDN ccTLDs launched

12. 2010. السعودية. امارات. مصر. 台湾.рф. الاردن and இலங்கை ไทย

13. 2011. 한국. قطر. فلسطين. الجزائر. 香港. سورية

14. 2012. қ аз.срб 新加坡 சிங்கப்பூர்

15. 2012 31 IDN ccTLDs approved; 19 have been launched.

16. Adoption of IDNs

17. Deployment is increasing

18. New gTLD may expand IDNs

19. …but will they get lost in the mix?

20. Usage of IDNs

21. IDNs support local languages

22. .eu IDNs evolution

23. .eu IDNs analysis Strong link between local language and geographic location of the registrant: 46% of registration from Germany 75% of Greek script based IDNs, registrant located in Greece Over 85% of Cyrillic script based IDNs, registrant located in Bulgaria

24. .eu IDNs drop analysis Low end-user awareness of IDNs Variable user experience of IDNs in browsers, email and applications Correlation domain name growth and economic growth (Greece share IDNs from 9,7% down to 7,6%) Registrar price promotions and short-term marketing campaigns

25. .eu IDNs usage against other TLDs

26. IDNs under.lv Launched March 2004 759 registered IDNs Less than 1% of total registrations

27. Factors that impact IDNs uptake at local level

28. Linguistic and cultural homogeneity Local Internet Exchange Points Broadband penetration Local language content Size of population (market) Country indicators

29. Prices Liberal registration policies Brand of the ccTLD (more difficult to build for IDNs) Strong network of local registrars ccTLD indicators

30. Inconsistent and unsatisfactory experience because:  Limited support for IDNs by ISPs and domain name registrars  Functionality of Internet browsers  Lack of (full) email functionality  Lack of support for IDNs in popular applications and websites in the creation of user accounts IDNs and end-users

31. Conclusion

32. Multilingual Internet, a high priority IDNs as a catalyst for local language content Raise awareness and education of IDNs Technical developments as key for the uptake of IDNs The road ahead

33. Giovanni Seppia giovannis@eurid.eu All you need to know on EURid and.eu www.eurid.eu