1. 中秋节火腿陈列 09/18 到 09/28 中秋节火腿陈列 09/18 到 09/28

2. Content Communication on product Assets Fresh tasting Decoration Miscellaneous

3. Communication on the product –The Xuanwei ham is well-known, as much as the Jinhua ham. –This year, with the pesticide problem, the Jinhua ham had got a very bad image with the customers –The Chinese customers associate the Xuanwei ham with a product of a good quality and a good taste, and above all as a special product of the Yunnan Province with presentation to the customer of the ham, of the Yunnan cooking with some recipes, of the supplier, by using boards and a leaflet “Yunnan Local Product”, “Regional Product of Yunnan” Good opportunity to have a good communication about the Xuanwei ham The communication will be axed on the

4. 资产

5. 生鲜资产 A PVC table to cut the ham A cutting table to store the ham in front of the customers A slice machine for the tasting A small box to put the leaflets A tasting table

6. Fresh Assets 生鲜资产 Example of cutting table

7. 生鲜品尝

8. Fresh Tasting 1/3 生鲜试吃 1/3 Tasting table : the products use for the tasting will be uncooked and cooked ham 试吃台试吃的商品准备生、熟火腿： –uncook ham 生火腿 : Remove the fat from a piece of ham. Then make slice and remove the peel from an apple 去出火腿上的肥肉并将其切成片，然后削去苹果皮 Cut the apple in small piece. Remove the fat from the ham slice and then put the apple on it 将苹果切成小条。 Roll the ham, and then present it on a plate 用火腿片卷起并陈列在盘子内

9. Fresh Tasting 2/3 生鲜试吃 2/3 - Cooked ham : 烹调火腿： Make boiled some water. Then cut a piece of ham and cook it with the steam 将火腿切片煮熟 Once the ham is cooked, cut it in slices and then in small piece 将煮熟的火腿切片切至小段 Put the ham pieces and then present it in a plate 将火腿碎片陈列在盘内作为试吃品

10. Fresh Tasting 3/3 生鲜试吃 3/3 Tasting table : the butcher will manage it. He will place the uncooked and the cooked ham. The tasting table will be very close to the cutting table. The butcher must fill the tasting table quickly each time when it is empty. The tasting table must always be full 试吃台：由促销员管理。他将把生、熟火腿放在试吃台上。试吃台必须与加工台放在 一起。促销员必须确保试吃台一直都是满的。试吃台必须总是满的 In addition of the two kind of tasting, the leaflets about the ham recipes will have to be put on the tasting table 另外必须陈列两种以上的试吃品和有关介绍如何烹调火腿方法的宣传册在试吃台上。 Example of different tasting table 不同试吃台成列的样式：

11. Decoration

12. Fresh Decoration 生鲜装饰 Big clear price board with “Yunan local product” (see “Board 1”) 促销品上方 挂一块价格 清晰的大稗 子 （看 “ 牌子 1” ） Clear price board for each item 在每个单品下方 放置清晰的标价 牌 Leaflets on the tasting table (2500 per store) 宣传册放在试 吃台上便于顾 客取 ( 印制 2500 份每 个店 ） Decoration of cutting table (see “board 2”) 装饰加工台 （看 “ 牌子 2” ） About leaflet : each store will receive it with the goods

13. Miscellaneous

14. Ham Promoter for fresh ham The supplier can send one promoter per city to train the Carrefour staff (how to cut the fresh ham) See the excel file “Promoter schedule

15. Logistics in China All the ham will be send by train Ordering minimum Quantity : 150 kg The transport from the train station to the stores will have to be done by the stores, the supplier paying for the fees The order list must be send before 08/20

16. Steps Reminder : the fax order must be send before 08/20