1. America’s Richest Super Fruit Introducing ARONIA

2. Aronia – America’s Richest Super Fruit Background Native Americans used aronia – Used for pemmican, means for winter storage – Dried fruit and leaves used for medicinal purpose, especially for relief from the common cold – Leaves and dried berries used for teas and astringency

3. Fast becoming one of America’s favorite purple fruits Excellent source of antioxidants and Vitamin A Highest flavonoid content of any fruit Many clinical studies for potential reduction of cancer, inflammation and heart disease* risk No added sugars, color or preservatives No fat or cholesterol, non GMO * Based on preliminary research Aronia – America’s Richest Super Fruit

4. Aronia – Fruit Characteristics Aronia has an earthy, sweet tart taste similar to a cranberry Intense color pigments produce a elegant, deep red to purple color Fruit texture similar to a blueberry with a thick skin and pulpy interior Berry has a medium to high level of astringency causing a drying sensation in the mouth Blends nicely with other fruit ingredients, protein or cereal based products

5. Aronia – Points of Distinction Contains a variety of phytonutrients Very high in antioxidants: anthocyanins, procyanidins and phenolic acids High levels of anthocyanins and flavonoids make it a very potent natural antioxidant

6. Aronia – Super Fruit Source: Sundeep Mathews & Andrew Riskvey, Univ. of Maryland Ag Extension

7. New Product Development with Aronia

8. Aronia New Products Aronia products are commonplace in Europe US aronia new product increased over 200% 2010 to 2014 – 84 New products in 2010 – 233 New products in 2014 Complements other fruits and herbs, nutritionally and functionally

9. Complementary Fruits Blueberry Strawberry Cranberry Cherry Acai Apple Citrus ( Orange, grapefruit, Lemon/lime ) Pomegranate To enhance its flavor profile, aronia can be paired with other ingredients Aronia Pairings Spice and Herbs Hibiscus Orange Peel Cinnamon Cloves Licorice Root Mint

10. Global Introduction - Aronia New Products

11. Global New Product Categories

12. Selected Categories of New Products IQF Retail Packages Cereals and Nutrition Bars Spoonable Yogurts Dairy Based Frozen Desserts Confectionary Jams and Jellies

13. Frozen Consumer Package IQF Fruit for Retail Consumer Use in Smoothies, Cereals or Home Baking

14. Cereal and Nutritional Bars Major product segment using aronia for nutritional and antioxidant benefits Ingredients used: MicroDried® Aronia Aronia Juice Concentrate Aronia Puree Concentrate Aronia Dried Powder

15. Aronia in Dairy Products Ingredients: Aronia Juice Concentrate Aronia Puree Aronia IQF Yogurt Fruit Preparation Leading application for aronia and aronia blends Healthy image of yogurt with nutritional benefits of aronia

16. Aronia in Baby Food Aronia provides Nutritional benefit of antioxidants Natural color and flavor Ingredients used: Aronia Puree Aronia Juice Concentrate Aronia Powder

17. Confectionary

18. Jams and Jellies Aronia provides fruit solids, flavor and natural color Ingredients used: Aronia IQF fruit Aronia Juice Concentrate

19. Aronia Berry – North American Native Native fruit to North America Popular for jams/jellies, drinks and wine Very high in antioxidants for today’s active lifestyle Gaining momentum in US health industry Well versed for formulating Heavily used in Europe

20. Questions?