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Professional Automotive Collision Repairers’ Association of Essex County
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MARKETWATCH Windsor area survey Shops surveys sent to Windsor area shops Oct/Nov 2006 Ten replies received
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Marketwatch Windsor Average number of body technicians3.7 Average number of refinish techs2.8 Average number of mechanical techs0.7 What is percentage of your business? DRP42.5% (1@0, up to 60%)1@0 Non-DRP30% Fleet8% Customer Pay27%(1@0,1@50%)
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Marketwatch Windsor Metal/refinishlow$48.87 high$56.00 average$55.90 Framelow$n/a high$65.00 average$59.80 Mechanicallow$25.00 high100.00 average$81.66
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Marketwatch Windsor Frame set up1-3 hours 3 most popular Materials ratelow$24.00 high$36.00 average$31.70 Storage inlow$10.00 high$100.00 (remove $100)average$35.00 Storage outlow$10.00 high$100.00 (remove $100)average$34.78 Local tow costslow$42.00 high$100.00 average$79.40
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Marketwatch Windsor When did you last change your door rates? Recent30% One year ago30% Two years ago20% Three years ago30%
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Marketwatch Windsor Do insurance companies impose paint caps? Yes90% No 10% Which ones? Royal, Pilot, ING. Aviva, State Farm, RBC, Allstate, HB, Lombard, Unifund, AXA, Gore What is the cap amount? $450-600 What would a normal fee be if no cap? $500-750($36.00, $30(x2), $27.00, $26.00
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Marketwatch Windsor Does your shop participate in a DRP? Yes80%No20% How many in totalaverage 10 List top three DRP companies Aviva, Gore, ING, RSA, State Farm, Wawanesa, CAA, Dominion of Canada, Allstate, Unifund, Co-op, RBC, Certas, Economical Mutual
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Marketwatch Windsor For your top three DRPs Are there discounts on parts? Yes2No4 What?5-15% Discounts on labour? Yes 7 What?Volume based, $48-$52, 5%, $54.00 Do you discount for other insurers? Backlog?1 day, 3 days, 10 days, 3 weeks
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Marketwatch Windsor Compared to last year-last three months of business? Up20% Even10% Down70% Added more DRPs, DRPs are unfair, Ins, company is Strongarming customers away, roller coaster
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Marketwatch Windsor Do you expect the next three months business to be? Up20% Even40% Down Weather slow, market trend, need standard for work, need fair Work approach, DRP is closing small shops, impossible to compete
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Marketwatch Windsor Are you planning more staff training? Yes80% No10% Reality Check- less that half the shops in Cdn provide training What type of training? Internet10% IDL Terminal10% Jobber30% I-Car90% Hands-on10% College10% Other 10%(U.S. )
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Marketwatch Windsor Your biggest concern? Staffing Insurance relations10% Profitability80% Other (unknown)10% Do not generate enough cashflow
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THANK YOU
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