2. CODE NAME: CYGNUS Jonathon Myers – Myers Interactive Matthew Albrecht - BRIGHTdriver

3. Get in the Driver’s Seat

4. Raising a glass to our inspiration

5. What is New Here?

6. Is Interactive Drama Viable? Sales as of January – seven months – 8.5 million episodes sold – Over $40 million – 25% of sales on the App Store via IAP Source: WSJ, Jan. 2013

7. The market Audiobook industry is now $1.2 billion Top seller is mystery thriller Most audiobooks are accessed in the car – Dec. 2012 Audio Publishers Association

8. Nielsen, 2012, Arbitron 2003 Time in the car exceeds time watching TV!

9. Early beta test – in-car voice purchase – 20% conversion for in-game purchase while in the car – Far superior to industry metrics (1-2%) Revenue model for audio content Freemium / Subscription – User receives initial gameplay for free Reduces hurdle for first use Goal to convert user from free to paid (with IAP)

10. Distribution

11. Team & Tech Bruno Batarelo: Tech Head of Development, PayPal Croatia CS Lecturer Jonathon Myers: Design/Story Game of Thrones Ascent (FB) Indiana Jones Adventure World (FB) Jack Lumber (iPad/iPhone) Matt Albrecht: Business Founded 2 mobile start-ups Mobile product designer MIT Graduate Brian Moriarty: Advisor Game Design Professor at WPI Author of Infocom interactive fiction and LucasArts designer of Loom Arshan Gailus: Sound Award-winning sound designer

12. Games Created

13. Aesthetics Rather than Art SECRET OPEN

14. What will you choose? Jonathon Myers @jonathonmyers jon@jonathonmyers.com