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Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important -

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Presentation on theme: "Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important -"— Presentation transcript:

1 Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important - Mergers & Acquisitions - Joint Venture - Franchising - Alliances - Licence - Turnkey project - Patent transfer Opportunist and reactive Contractual and offensive Of franchise and partnership 1 5 4 3 2 Of technological cooperation and by project Of investment and shareholding Level of control Financial involvement Management involvement Planning Level of Technological Control

2 Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important - Mergers & Acquisitions - Joint Venture - Franchising - Alliances - Licence - Turnkey project - Patent transfer Opportunist and reactive Contractual and offensive Of franchise and partnership 1 5 4 3 2 Of technological cooperation and by project Of investment and shareholding Technological expertise Level of control Financial involvement Management involvement Planning Level of Technological Control

3 Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important - Mergers & Acquisitions - Joint Venture 5 4 Of technological cooperation and by project Of investment and shareholding Level of control Financial involvement Management involvement Planning Level of Technological Control

4 Dr. D. ROUACH, ESCP-EAP. BD: coopetition Five Strategies of Technology Transfer Low High Long term Short term Permanent Permanent Important Important - Franchising - Alliances - Licence - Turnkey project - Patent transfer Opportunist and reactive Contractual and offensive Of franchise and partnership 1 3 2 Level of control Financial involvement Management involvement Planning Level of Technological Control


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