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Building a Successful Website (with Joomla 1.5)
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The Usual Bit Here I pretend to know what I am talking about…. www.joomlashack.com www.compassdesigns.net www.joomlabook.com
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© Barrie North compassdesigns.net So you want a website? Why?
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© Barrie North compassdesigns.net Measuring Success Much more than just traffic
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© Barrie North compassdesigns.net Why Use Joomla?
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© Barrie North compassdesigns.net Joomla is….. Easy Powerful Cheap (not free!) The 80/20 rule
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© Barrie North compassdesigns.net What is Joomla? Its a Content Management System CMS and the Single Web Designer (A List Apart - 2002)CMS and the Single Web Designer Designers used to make and maintain content, now they need to make and train.
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© Barrie North compassdesigns.net Elements of a Joomla site
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© Barrie North compassdesigns.net The Template
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© Barrie North compassdesigns.net Step 1 - Planning
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© Barrie North compassdesigns.net There is no spoon, er, I mean page
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© Barrie North compassdesigns.net Where’s the Beef, er, I mean articles?
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© Barrie North compassdesigns.net Sections and Categories
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© Barrie North compassdesigns.net Content Organization 1.Uncategorized Small sites 2.Global Section, multiple categories Medium sites 3.Multiple Sections and categories Big sites
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© Barrie North compassdesigns.net Never Just One Answer
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© Barrie North compassdesigns.net Step 2 - Navigation More than just paths through the site Menu Items control PAGE LAYOUT
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© Barrie North compassdesigns.net Menus
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© Barrie North compassdesigns.net Layouts Three default layouts Article Blog List/table Template overrides! Using the description and modules
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© Barrie North compassdesigns.net Tips and Tricks A better frontpage Tokyo ~ $2 a square foot/month CNNMoney ~ $8,000 a square foot/month The Hidden Menu –Landing page links –SEF
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© Barrie North compassdesigns.net Step 3 - Templates and Design Important for credibility Page design –Image margins –Stock Images (istockphoto.com)
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© Barrie North compassdesigns.net Credibility 1.Design Look — 46.1% Overall 2.Information Design/Structure — 28.5% Overall 3.Information Focus — 25.1% Overall 4.Company Motive — 15.5% Overall 5.Information Usefulness — 14.8% Overall 6.Information Accuracy — 14.3% Overall 7.Name Recognition— 14.1% Overall 8.Advertising — 13.8% Overall 9.Information Bias — 11.6% Overall 10.Writing Tone — 9.0% Overall
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© Barrie North compassdesigns.net Step 4 - Marketing
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© Barrie North compassdesigns.net Marketing 101 Ways to get traffic Organic (SEO) Referral (links) Pay per click (Google adwords) Email (return visitors)
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© Barrie North compassdesigns.net How to Build a Successful Site Understand the goal Planning (understand Joomla content) Navigation (usability) Design (credibility) Marketing
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© Barrie North compassdesigns.net Questions? Stump the chump
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