2.  Director(s): James Watkins  Producer(s): Richard Jackson; Simon Oakes; Brian Oliver  Produced by: Hammer Film Productions  Screenwriter(s): Jane Goldman  Main Actor(s): Daniel Radcliffe; Ciaran Hinds; Janet McTeer; Liz White  Release Date: 10 February 2012 (UK)  Genre: Horror/Thriller  Running Time: 95 minutes  Distribution Companies: Momentum Pictures  Budget: $15 million  Worldwide Gross: $127,730, 736

3. Hammer Film Productions (Producer)  Hammer dominates the horror film market  Exclusive Media -> Hammer Film Productions Momentum Pictures (Distributor)  Alliance Films, Inc (private) -> Momentum Pictures  One of the leading independent motion picture distributors in the UK and Ireland.

4.  Development – the film was announced in 2009, with the cast being announced in 2010 – allows the film to be hyped up more.  In order to understand and portray the character better, Radcliffe saw a psychologist.  Filming – the film was originally meant to be shot in 3D, but this idea was then scrapped.  Filming was completed in just over 3 months.  Post Production – In order to qualify for a 12a rating in the UK, some of the more gruesome scenes were cut out.

5.  The film was based on the novel of the same name by Susan Hill.  Chroma Keying with a blue screen was often used in The Woman In Black to help build up and create some of the settings such as the forest.  A lot of dark, black colours were used in the mise-en-scene of the film, a typical convention of all horror films.  The plot is very basic and easy to understand.

6.  A teaser trailer and a main trailer were made available on YouTube and on TV commercials.  A teaser campaign was launched.  A Halloween competition was also launched on YouTube to help persuade audiences to view the film.  Interviews were also published on YouTube of the cast and crew.  Advertising campaigns were introduced to help draw in the slightly younger audiences on various different platforms, such as the BlackBerry phone software, social networking sites, TV (Comedy Central, T4, ITV2 etc), music channels, online and magazines.

7.  Advertising campaigns were then broadened to attract a wider audience, such as on the underground, TV programmes and channels for older viewers, newspapers etc.  Posters were published in the underground, bus shelters and on billboards (with LED lights which enable the posters to ‘glow’ when it’s dark).  The campaign was also published in various ways in the UK’s press.  Radio stations also aired audio adverts which included comments made by the audience about the film and some of the actual auditory from the film.

8.  To gain publicity for the film, the main actor, Daniel Radcliffe, also appeared on many magazine front covers to help gain an interest in the film from potential audiences.  The world premiere took place in London at the Royal Festival Hall which gave fans the opportunity to view the film for the first time and catch a glimpse of some of the cast and main crew.  Once the film was released, the book moved into the top 10, encouraging more people to read the novel and therefore more people went to see the film once they had read the book.  The theatre version of the book also encouraged many people to see the film, and vice versa.

9.  The film was first released on the 10 th of February 2012 to cinemas in the UK.  The film was released on Blu-Ray and DVD in the UK on the 18 th June 2012, and on the 22 nd of May 2012 in the US.  The film can be purchased and rented from iTunes.  The Woman In Black can also be viewed on services such as LoveFilm and Netflix.  As a modern film, it is likely that The Woman In Black has been filmed illegally at some point in the cinema; pirate copy films are very common as it is a cheap way for audiences to watch the film over and over again, but the quality is not good.

10.  It is often now for some websites to allow illegal downloads of the film for free, but again the quality is very poor and the film industry loses out on any profit.  NMT such as smartphones allow people constant access to the internet and social networking sites such as Facebook and Twitter. The problem with this is that some audience members can easily publish pictures and short clips of the film, as well as spoilers and opinions. This then ruins the impact of the film for other potential viewers, but can offer valuable feedback to the film company.  Particular messages are portrayed in the film, such as that of moving on after someone has died. Different viewers would takes these messages differently (encoding/decoding), where some may accept that children (or people in general) die all the time and it is something quite common, whereas others might argue that it isn’t a very nice idea and it shouldn’t be portrayed in such ways as in the film.

11.  A tie-in book version was published by Vintage Books  An album of the film’s original soundtrack, composed and produced by Marco Beltrami, was also made available to buy.  A key ring, mug and t-shirt has also been created featuring the official logo and some artwork from the film’s poster. VERTICAL SYNERGY

12.  Director(s): Marc Webb  Producer(s): Laura Ziskin; Avi Arad; Matt Tolmach  Produced by: Sony Pictures Entertainment  Screenwriter(s): James Vanderbitt; Alvin Sargent; Steve Kloves  Main Actor(s): Andrew Garfield; Emma Stone; Rhys Ifans; Dennis Leary; Martin Sheen; Sally Field  Release Date: 3 rd July 2012 (US); 30 th June 2012 (Japan Premiere)  Genre: Superhero/action  Running Time: 136 minutes  Distribution Companies: Columbia Pictures & Marvel Studios  Budget: $230 million  Worldwide Gross: $752,216,557

13. Sony Pictures Entertainment (Producer) Columbia Pictures & Marvel Studios (Distributor)