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Office of the Prime Minister Planning and Priorities Co-ordination Division Operational Programmes I and II LAUNCH EVENTS MALTA Antonella Seguna Projects Manager Publicity & Information Communications Unit Managing Authority Malta
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Office of the Prime Minister Planning and Priorities Co-ordination Division Official Launch The Conference
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Office of the Prime Minister Planning and Priorities Co-ordination Division Official Launch Main details Event: Full-day high-profile conference Date: 18 th July 2007 Target Groups: Interested organisations (including Partners and NOGs), stakeholders, and the media. Location: Valletta
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Office of the Prime Minister Planning and Priorities Co-ordination Division Official Launch Guests / Key Speakers Director, DG Employment, Mr. Peter Stub Jurgensen, Director, DG Regio, Mr. Alejandro Checchi Lang, Desk Officer Malta - DG Empl., Mr.Andrea Mancini The Prime Minister, Hon Lawrence Gonzi The Principal Permanent Secretary & Head of the Public Service, Dr Godwin Grima, The Parliamentary Secretary for the Ministry of Finance, & Chairman of the NSRF Steering Committee, Mr Tonio Fenech The Head of the Managing Authority, Ms Marlene Bonnici
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Office of the Prime Minister Planning and Priorities Co-ordination Division Official Launch Agenda – Panel Sessions Overview of the territorial dimension under both Operational Programmes –Gozo - Promoting Territorial Cohesion Priorities for Operational Programme I 2007-2013 - ERDF and Cohesion Fund –Enhancing Enterprise, Research and Innovation under both Operational Programmes –Quality of Life for all citizens Priorities for Operational Programme II 2007- 2013 - ESF –Education, Employment, Capacity Building and Social Inclusion Conference also gave space to questions from the floor and discussions
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Office of the Prime Minister Planning and Priorities Co-ordination Division Audio-visual documentaries Three audio-visual documentaries were produced and featured during the conference. These introduced the content of each of the OPs. Operational Programme II Operational Programme I Territorial Cohesion - Gozo
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Office of the Prime Minister Planning and Priorities Co-ordination Division Launch of Malta’s Cohesion Policy logos - 2007-2013 programming period The main event was also used to indirectly launch the new logos for the 2007-2013 programming period. An overall artwork was developed to reflect the EU-MT assistance from which one general logo and three separate logos were derived for ESF, ERDF and the Cohesion Fund.
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Office of the Prime Minister Planning and Priorities Co-ordination Division Design, Printing, Distribution of the OPI and OPII The Operational Programmes were distributed to all launch participants and to all interested parties in Malta & Gozo. Copies of these documents were made available online for downloading
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Office of the Prime Minister Planning and Priorities Co-ordination Division Branding Branding was used to link the conference with the artwork used on all main information material, including the backdrop sign, power-point presentations, documents & promotional material. All these materials also featured the publicity requirements as per Article 9 of Commission Regulation 1828/2006.
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Office of the Prime Minister Planning and Priorities Co-ordination Division Promotional material A number of promotional items was procured for distribution during the event. These items included: A4 folders (one for OPI and one for OPII), notebooks and pens.
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Office of the Prime Minister Planning and Priorities Co-ordination Division Media relations Circulation of a press call to all the local media Adverts on all local newspapers calling for participation of stakeholders and general public. Circulation of press releases and speeches to all local media, as well as a press pack and fact-sheet to journalists attending the launch. Articles / Interviews given to the local media in relation to the launch by the Head of the Managing Authority. Launch covered by five national media newsrooms (TV, radio and print media).
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Office of the Prime Minister Planning and Priorities Co-ordination Division Thank you for your attention Antonella Seguna Email: antonella.seguna@gov.mt Web: www.ppcd.gov.mt Tel. no: +356 2200 1164
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