1. Trends & Concepts in the Software Industry II 360° Fact Finding

2. Contact Subject Matter experts What is the business process? Are there colleagues/people in your network that have worked in the solution space previously? Gather Competitive Info What are software and service competitors providing in this solution space? Consider Analysts & Thought Leaders What have industry and subject matter analysts written about the solution? What is the press writing about the solution space? Research User and Customer Needs What are the needs of the true end users of the solution? What are the needs of others such as IT, implementation teams, partners in the solution space? 360° View – Exploring the Solution Space

3. Present and discuss key points such as: Market revenue trends Changing customer needs Competitive offering Emerging technologies Market readiness Use this information to: Understand the business process Constraints and opportunities Plan further research Share your Research

4. Resources for Competitive Research Salesforce.com: Vendor of SaaS CRM applications, scales to various company sizes www.salesforce.comwww.salesforce.com Quickbooks: Very common accounting software for small and midsize companies http://quickbooks.intuit.com/http://quickbooks.intuit.com/ Example of invoice creation and tracking of accounts receivables in Quickbooks Online Edition: http://oe.quickbooks.com/money_in.cfmhttp://oe.quickbooks.com/money_in.cfm Peachtree (owned by Sage): http://www.peachtree.com/peachtreeaccountingline/ http://www.peachtree.com/peachtreeaccountingline/ Netsuite: Integrated system to manage accounting/enterprise resource planning, CRM, and e-commerce. Payment and dunning part of the financials module http://www.netsuite.com/portal/products/netsuite/main.shtml http://www.netsuite.com/portal/products/netsuite/main.shtml

5. Resources for Competitive Research Workday: On demand enterprise business services, founded a spin-off of PeopleSoft. http://www.workday.com/who_we_are/http://www.workday.com/who_we_are/ Includes Human Capital Management, Financials, Revenue Management and Resources Management. SAP Business One: Includes amongst others Accounting and Financials – for handling of financial transactions – including general ledger, journal entries, budgeting, and account setup and maintenance – in one system. http://www.sap.com/smallbusiness/solutions/overview/index.epx http://www.sap.com/smallbusiness/solutions/overview/index.epx http://www.business-one-beratung.de/ Microsoft Dynamics AX: One of Microsoft’s enterprise resource planning software products. It is part of the Microsoft Dynamics family. http://www.microsoft.com/dynamics/ax/product/overview.mspx

6. Resources for Competitive Research Collmex Pro: as the most powerful solution in the market Product: Collmex Pro – ERP on demand for freelancer and small businesses up to 20 employees, including Payments and Dunning: http://www.collmex.de/http://www.collmex.de/ Online-Demo: http://www.collmex.de/tour_p.html#zahlunghttp://www.collmex.de/tour_p.html#zahlung Sesam: Accounting software for German speaking counties. Das Buchhaltungspaket enthält mehrstufiges Mahnwesen mit Enterprise Service Repository und Mahngebühren: http://www.sesam.ch/formulare/form_CDversion2008sesam.asp http://www.sesam.ch/formulare/form_CDversion2008sesam.asp Overview of accounting software for the German market: http://www.buchhaltungssoftware.in-research.info/index.php http://www.buchhaltungssoftware.in-research.info/index.php http://www.heise.de/software/download/o0g0s3l4k301?stq=30 Free business software demos sorted by topic, or according to size or needs companies: https://www.2020software.com/https://www.2020software.com/

7. What to do now? Do your competitive research during the following working session. Capture the most important findings Be ready to present to the group on Tuesday morning: Insights/surprises from your research Potential unmet needs (not covered by ByDesign) Local uniqueness