2. Source For Sports Story Source For Sports Story  Founded by Dave Birnstihl  Opened first store in Kitchener-Waterloo, ON  Today, there are over 150 locally owned and operated stores

3. Cleve’s Source for Sports  There are 17 Cleves’s Source for Sports Stores throughout Nova Scotia and Atlantic Canada  Each store is locally owned and tailored to the specific community  Prides itself in it’s local family atmosphere and commitment to quality   The phrase “We know our Stuff” was created to describe the knowledgeable and expert staff

4. Cleve’s Culture  Red, White and Black Polo T-shirts  Hockey focus due to strong hockey base in Atlantic Canada  Monthly and yearly awards for each Source for Sports location to strive for  Integrative Perspective: Employees expected to adopt beliefs of managers in order for store to run more efficiently

5. Cleve’s Culture  “We Know the Gear”  “We Know our Customers”  “We Know the Community”  “We Know our Stuff”

6. Corporate Structure and Design  Horizontally Complex  Organized by Division based on Geographic Location  Organized by Division based on Products

7. Antigonish Structure and Design  Low Degree of Formalization  Low Degree of Complexity  High Degree of Centralization  Organic?