1. WELCOME SBE Chapter Norfolk, VA February 11, 2010

2. Housekeeping Please sign the sheet or drop a cardPlease sign the sheet or drop a card Pick up brochures and handoutsPick up brochures and handouts Comments or questions at any timeComments or questions at any time DASDEC

3. Three Irrefutable Laws of EAS Law 1. It’s not going away Law 1. It’s not going away Law 2. It will continue to change Law 2. It will continue to change Law 3. You must comply

4. Law 1. It’s not going away 1951 Conelrad – AM radio 640 or 1240 KHz1951 Conelrad – AM radio 640 or 1240 KHz 1963 Emergency Broadcast System (EBS) – two tone alert and operate at assigned frequency1963 Emergency Broadcast System (EBS) – two tone alert and operate at assigned frequency 1990 President George H. Bush directs development of a system to speak to the country1990 President George H. Bush directs development of a system to speak to the country 1994EBS changed to Emergency Alert System (EAS) with new operation and communications defined1994EBS changed to Emergency Alert System (EAS) with new operation and communications defined 1997FCC requires EAS compliance for Broadcasters1997FCC requires EAS compliance for Broadcasters 1998FCC requires EAS compliance for large cable systems1998FCC requires EAS compliance for large cable systems 2002FCC requires EAS compliance for small cable systems2002FCC requires EAS compliance for small cable systems 2007 EAS compliance mandated for IPTV and Satellite providers2007 EAS compliance mandated for IPTV and Satellite providers

5. Law 2. It will continue to change 1951 Conelrad – AM radio 640 or 1240 KHz1951 Conelrad – AM radio 640 or 1240 KHz 1963 Emergency Broadcast System (EBS) – two tone alert and operate at assigned frequency1963 Emergency Broadcast System (EBS) – two tone alert and operate at assigned frequency 1990 President George H. Bush directs development of a system to speak to the country1990 President George H. Bush directs development of a system to speak to the country 1994EBS changed to Emergency Alert System (EAS) with new operation and communications defined1994EBS changed to Emergency Alert System (EAS) with new operation and communications defined 1997FCC requires EAS compliance for Broadcasters1997FCC requires EAS compliance for Broadcasters 1998FCC requires EAS compliance for large cable systems1998FCC requires EAS compliance for large cable systems 2002FCC requires EAS compliance for small cable systems2002FCC requires EAS compliance for small cable systems 2007 EAS compliance mandated for IPTV and Satellite providers2007 EAS compliance mandated for IPTV and Satellite providers * 2008 Next generation to include Common Alerting Protocol (CAP) * 2010 Expect FEMA to publish new rules & start compliance clock

6. Evolution of EAS – What’s Next CAP is an XML (eXtensible Markup Language) file format for exchanging public warnings and emergencies between alerting technologies CAP is an internationally accepted standard Being adopted by FEMA as an addition to upgrade EAS Comprises a number of optional elements Common Alerting Protocol (CAP) TextImagesAudioVideoHyperlinks CAP

7. Putting together the CAP message Emergency Responders and Gatherers Emergency Operations Center Format File Forward Internet Server Common Alerting Protocol (CAP)

8. EAS/CAP – How it all Fits Broadcast Facility Over- the -air Broadcasters are encouraged to work with EOC’s to improve communications loops & operational methods. Emergency Operations Center Data Sources Format File Forward TCP/IP (Internet) EAS EAS CAP

9. Reasons for Optimism CAP points us in the right direction by:CAP points us in the right direction by: –Addressing two major EAS criticisms Lack of detailLack of detail Lack of updatesLack of updates –State & Local EOCs assume greater responsibility FEMA Statement – NAB 2009FEMA Statement – NAB 2009 –Provides broadcasters substantially more details from an authenticated source Improved communications to audienceImproved communications to audience

10. Alaska’s EAN Test – January 2010 First time an EAN has been “issued”First time an EAN has been “issued” A qualified “success”A qualified “success” Pointed out significant problems with EASPointed out significant problems with EAS

11. Radio Magazine - January 2010 Reference to the Alaska Test: “The NPRM notes several potential weaknesses in the EAS.”Reference to the Alaska Test: “The NPRM notes several potential weaknesses in the EAS.” –The daisy-chain structure –EAS administration and testing by multiple agencies at multiple levels of operations –Lack of redundancy –Gaps in coverage –Lack of testing and training –Limitations on how alerts are disseminated

12. Law 3. You Must Comply EAS compliance is mandated by the FCCEAS compliance is mandated by the FCC The FCC Enforcement Bureau (EB) is becoming more stringentThe FCC Enforcement Bureau (EB) is becoming more stringent Fines are being levied with no impunityFines are being levied with no impunity –American Samoa –KWVE Do you have some examples?Do you have some examples?

13. FCC’s FNPRM* 1-14-10 There will be further testing of EAN (National Alert) in the lower 48There will be further testing of EAN (National Alert) in the lower 48 FEMA anticipates adopting CAP in 3Q - 2010FEMA anticipates adopting CAP in 3Q - 2010 The Second R&O requires EAS participants to: “…adopt next generation EAS delivery systems no later than 180 days after FEMA publicly releases standards for those systems”The Second R&O requires EAS participants to: “…adopt next generation EAS delivery systems no later than 180 days after FEMA publicly releases standards for those systems” *Further Notice of Proposed Rule Making

14. The Road to Compliance

15. CAP to EAS “Translator”CAP to EAS “Translator” –Installs in-line with current EAS Equipment –“Converts” CAP message into EAS protocol –Requires one audio input to existing EAS equipment Road Two CAP Capable EAS en/decCAP Capable EAS en/dec –Combines CAP and EAS into a 1-box solution –Gathers “full” CAP message –Adds many new capabilities Road One

16. The Road to Compliance Improved EAS operationImproved EAS operation –open browser access template entry & controltemplate entry & control –File based storage No paper tapesNo paper tapes Re-forwardingRe-forwarding –Electronic records for FCC –Unified operation improved interfaceimproved interface Easier to train & maintainEasier to train & maintain –Accurate clocks Referenced time-baseReferenced time-base CAP ReadyCAP Ready –Same open browser access –EAS/CAP shared interface –Fiscal responsibility Less cost to serviceLess cost to service Less cost to supportLess cost to support SupportSupport –One company provides service & support Eliminate finger pointingEliminate finger pointing Integrated EAS / CAP Package Benefits:

17. Total Cost of Ownership - Consider the 3 Laws The Road to Compliance Law 1. It’s not going awayLaw 1. It’s not going away –Equipment choices have a long-term consequence Long term commitment for you & for the manufacturerLong term commitment for you & for the manufacturer Law 2. It will continue to changeLaw 2. It will continue to change –Equipment must be flexible Built on standard platform with powerful software optionsBuilt on standard platform with powerful software options Law 3. You must complyLaw 3. You must comply –With current and pending requirements

18. EASEncoder/DecoderCAP Message Translator Internet Next Generation Encoder/Decoder The Road to Compliance Where we started What’ being added New input requires the addition Coming together in one box DASDEC

19. The Road to Compliance The ruling planned release is 3rd Qtr 2010The ruling planned release is 3rd Qtr 2010 –180-day compliance clock starts A Test Bed provides:A Test Bed provides: –Direct, hands-on implementation experience Work out the kinks now – before compliance mandateWork out the kinks now – before compliance mandate –A small monetary investment Assures right choice prior to larger commitmentAssures right choice prior to larger commitment –A small time investment to understand long-term operational requirements –The best vendor evaluation Know you can trust the manufacturer for supportKnow you can trust the manufacturer for support Start a Test Bed

20. Questions & Comments Please check out our “new” web site www.digitalalertsystems.com

21. Thanks to: Cindy Edwards Broadcasters General Store

22. Thank You Bruce Robertson Digital Alert Systems bruce@digitalalertsystems.com bruce@digitalalertsystems.com Office: 585-765-1155 Cell: 520-488-8667 www.digitalalertsystems.com

23. Emergency Messaging Solutions from People You Can Trust EAS/CAP > going forward www.digitalalertsystems.com