1. i-Memory
UE710 Flash Drive
2015/10/16

2. Market Trends and ADATA Opportunities
Market is shifting from PC to mobile
iOS devices will surpass PCs by the end of 2015
ADATA opportunities
Develop more products for mobile devices
Focus on iPhone/iPad for premium products
SMP + Tablet
iPhone + iPad
Desktop + Laptop
Millions Units

3. Target Audience
Trendy and fashion-minded Apple fans that value premium design, texture, and feel, and who enjoy sharing content with friends at any time.
The UE710 accommodates a wide audience by combining Apple-certified Lightning and USB connectivity. It supports iPhone, iPad, and iPod devices, enabling data transfers as well as Ultra HD 4K video – freeing users from limited network bandwidth with direct content sharing and enjoyment. For large files and social engagement, premium USB Flash drives such as the UE710 are still superior to moving content via the internet.

4. Product Features and Specifications
Apple MFi Certification
High speed data transfer for read / write
Easy, worry-free backup and storage to and from iPhone/iPad
Free iOS app with multiple video format support
Support for 4K video play and camera RAW files
SPECIFICATIONS
Capacity: 32GB/64GB/128GB
Dimensions: x x 9.9mm (L/W/H)
Weight: 16g/0.56oz
SYSTEM REQUIREMENTS
Windows XP/7/8
Mac OS 10.6 or later
iOS 7.0 or later

5. Highlights

6. The UE710 provides a luxurious design with meticulous quality plus the convenience of combined Lightning and USB 3.0 connectivity. With up to 128GB capacity and a free and easy to use app, the UE710 enables effortless high speed content access anywhere on iPhone, iPad, and iPod, plus interconnectivity with PC/Mac. Users can download the i-Memory app, which delivers easy content management, file preview, camera roll access, Ultra HD 4K playback, and compatibility with Apple AirPlay. It brings together advanced usability and an exquisite style, making it a very appealing choice for Apple fans everywhere.

7. Supports UHD 4K video and high quality audio playback
Supports Ultra HD 4K video playback
Supports Apple AirPlay audio and video content with Apple TV compatibility

8. Diverse Media and File Formats
Seamless support for almost 40 formats
Total compatibility with virtually every major content format means everything from business presentations to favorite tunes can be stored and accessed anytime.

9. Push-to-Slide Capless Design
Extra durable and clutter-free
A push-to-slide USB connector prevents the unnecessary wear and tear that fixed and exposed USB plugs experience. It also means the UE710 doesn’t need a cap cover, so there’s less mess and nothing to lose.

10. iOS Dual Standard Support
The plug and play UE710 supports Lightning and USB with a bi-directional design. It makes data transfer and backup between iOS mobile devices and PC/Mac effortless.

11. Internet-Free Easy Content Access
No internet? No problem!
Share, view, and enjoy stored photos, music, and videos instantly anywhere – without having to rely on internet connectivity.

12. Storage Expansion Great value, easy to use storage
The UE710 frees iOS users from storage limitation worries, providing ample room for large files. Users can store more high quality photos, videos, and other types of content without having to delete valuable content.

13. MFi-Certified
The UE710 meets MFi requirements and exceeds them thanks to meticulous ADATA testing. It provides leading quality and design, far beyond the standards of generic expansion products.

14. Wide Device Compatibility
A true must for Apple users!
Works great with iPhone 6 Plus, iPhone 6, iPhone 5S, iPhone5C, iPhone 5, iPad Air 2, iPad Air, iPad (4th generation), iPad Mini 3, iPad Mini 2, iPad Mini, iPod touch (5th generation).

15. SuperSpeed USB 3.0 Enjoy extra-fast USB 3.0 speeds
As many as 85 typical song files per hour! Even large full HD videos only require a few minutes to transfer.

16. Free File Management App
Easy to use, convenient, and free i-Memory app: additional functionality
‧File preview: photos, videos
‧File management: cut, copy, paste, and rename files across the UE710 and iOS devices
‧Move camera roll content: copy photos and videos from the camera roll to the UE710

17. Appendix

18. UE710 Competitor List Brand ADATA PhotoFast PQI Adam Elements SanDisk
Leef
MiLi
PNY
Model
UE710
i-FlashDrive EVO
iConnect
iKlips
iXpand
iBridge
iDATA
DUO Link
Photo
Interface
USB 3.0
USB 2.0
Dimensions
60.6 x 32.6 x 9.9 mm
52.5 x 25.4 x 9.0 mm
54.2 x 31.3 x 8.3 mm
22.2 x 66.5 x 8.7 mm
66.0 x 35.6 x 12.7 mm
63 x 19 x 18 mm
31 x 28x 7 mm
50.5 x 25 x 11mm
Weight
16.0g
17.0g
9.4g
18.1g
31.2g
10.0g
11.7g
11.8g
Features
Supports Ultra HD 4K video
Compatible with RAW photo format
Supports iOS format file management
Seamless support for approx. 40 formats (ex. WMV, AVI, MKV, MP4, RMVB)
Video formats: WMV, AVI, MKV, MP4, RMVB
Supports 1080p full HD video
Access your cloud: Dropbox, Google Drive, FB
Supports 1080p HD video
Video formats: MP4
Password encryption function
Video formats: WMV, AVI, MKV, MP4
Video formats: MP4
Warranty(yrs) 1 2
PRICE
32G/64G/128G
$70/$87/$139
$75/$98/$168
$59/$94/$140
$79/$119/$199

19. iPad 4th Generation / iPhone 5
UE710 Competitor List
Brand
ADATA
Photofast
PQI
Adam Elements
Model
UE710
i-FlashDrive HD
iConnect
iKlips
Camera Roll Back up V
Photo RAW X
Video 4K mp4
Video ASF
Video WMV
Video AVI
Video MKV
Video FLV
Video MPG
Video RMVB
Video MOV
DVD vob
Test Devices
iPad 4th Generation / iPhone 5

20. FAQ
Q1 :Which iOS devices are officially compatible with the i-Memory UE710?
A1: iPhone 6 Plus, iPhone 6, iPhone 5S, iPhone 5C, iPhone 5, iPad 4th Gen, iPad Air 2, iPad Air, iPad Mini 3, iPad Mini 2, iPad Mini , iPod touch (5th Gen).
Q2: Which iOS versions does the i-Memory app support?
A2: The i-Memory app supports iOS 7.0 and above.
Q3: Can I copy/backup photos and videos from the camera roll to the i-Memory UE710?
A3: Yes, the product supports backing up photos and videos from the camera roll .
Q4: Why can't I copy my music off my iPhone?
A4: Apple does not permit content to be moved in or out of iTunes directly from iPhone or other iOS devices. However, most songs can be moved to the i-Memory UE710 using a Mac or PC and then played. All new iTunes songs can be played. A small number of older songs still have stricter DRM (Digital Rights Management) and will only play in iTunes proper.
Q5: Can I reformat the i-Memory UE710?
A5: Yes, when connected to PC via USB port, the product can be reformatted.
Please note the format needs to be FAT32, so select this when carrying out the process .
Q6: Is there a warranty included with the i-Memory UE710?
A6: We provide a one year warranty. Damage due to misuse is not covered by the warranty.
Q7: Where can I download the i-Memory app?
A7: At the App Store, simply search for “i-Memory”, “UE710”, or even “ADATA”, and it will be one of
the first items listed.

21. Ordering Information Color Model No. EAN Code WHITE AUE710-32G-CWH
AUE710-64G-CWH
AUE G-CWH
BLACK
AUE710-32G-CBK
AUE710-64G-CBK
AUE G-CBK

22. Retail Package Dimensions
Package Information
Model 
Name
Series
Bulk Dimensions
Bulk Weight (g)
Retail Package Dimensions
UE710
Elite
60.48x 32.63x 9.9mm
16g
50 x 28 x 165mm
Retail Weight(g)
Min. Qty
Pcs/Ctn
N.W.(g)
G.W.(g)
CUFT
Carton Dimensions
53.14g 1
20pc/Ctn
1062.8g
1350g
0.27
224*164*214mm

23. FCC / CE / VCCI / BSMI / KCC / RCM
Safety Certificates
FCC / CE / VCCI / BSMI / KCC / RCM
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