3. 1958 : The legacy of Pizza Hut began, when two college-aged brothers from Whichita, Kansas, Frank and Dan Carney opens first Pizza Hut restaurant after borrowing $600 from their mother. 1959 : Pizza Hut is incorporated in Kansas and the first franchise unit opens in Topeka, Kansas. 1982 : Pizza Hut began its operations in Malaysia on 19th May with the opening of its first outlet at Yow Chuan Plaza, Kuala Lumpur. 1986 : Delivery service, as a new concept, is initiated 1987 : One-number call centre system for pizza delivery was introduced. 1995 : Cerebos had opened 29 outlets when it decided to sell the franchise to KFC Holdings Malaysia Berhad. 2015 : Pizza Hut celebrates its 53th year of business.

4. “ To be the best pizza for every pizza occasion” “Alone we are delicious, together we are YUM!” -To make the people know that for all the eating items they desire to eat can be made available by minimum time without much effort and excluding money. -To improve the well-being of our customers, community and people connected to our enterprise. “RUN GREAT RESTURANTS”.

5. 1955-1974 1974-1999 1999-20142014- 11/2014 11/2014- NOW

6. Hot and on time. Strive to present the products when and where the customer wants. Provide a pleasant environment and that’s where the role of staff attitude and communication are so important in conveying the quality of service. -Packaging is good and allows the company to transport its product to the customers efficiently. -The design on the box is an advertisement that tells the customer information about what they can do next time they order pizza. -The pizza hut box is big enough to hold the circular pizza and the design of the cardboard makes for easy folding to get it in the shape of the box.

7. “Now you’re eating” “Making it great” “You’ll love the stuff we’re making” “The best pizzas under one roof” https://youtu.be/7XVrTeDZvH4 https://youtu.be/sNWKgGpuse0

8. Pizza Hut restaurants and has make brand alliances with different brands Pepsi, 7up Revive, Tropicana Twister, Lipton Ice Lemon Tea and Mirinda Orange

9. INDIVIDUAL BRAND LEVEL FAMILY BRAND LEVEL

10. Segmentation -the combination of higher incomes and dual career families -maximum market segment is younger generations Targeting -Family product -Targets a wide range of customers

11.  Advertising – Newspapers, TV, Radio, Magazines & Billboards.  Sales promotion – coupon to purchase, door-to-door brochures  Part –time sponsor or Galaxy Motorsports  Shirt sponsor of English Football Club.  Festival season – discount & offers  Corporate customers- enterprise discounts  Different Schemes- Winter Treat, Meal Deals, etc.  Bell- showing customer appreciation.  Good performance during celebration  Polite & Well mannered people  Cutlery-bowls, glasses  Seats & tables https://www.youtube.com/watch?v=q9qXLmArsWs

14. Brand Resonance Behavioral Loyalty Attitudinal Attachment Active Engagement Sense of Community Customer “love” the brand Purchase frequently Associated with other Becoming a Hut Lover

15. Comprises a large potential of delivering a variety of pizza’s Successfully manages to enhance their market coverage Manage to remain core BRAND POTENTIAL

16. BRAND EXTENSION Produced new flavour Pizza’s within existing flavours. LINE EXTENSION LINE EXTENSION FLAVOURS Triple ChickenPesto Chicken BBQ Chicken

17. BRAND EXTENSION CATEGORIES EXTENSION CATEGORIES EXTENSION Other categories of foods such as pasta, appetizer, beverages and deserts.

18. Brand architecture Expanding their product line Producing new and expanding their main item Enhance their market coverage Should conduct the survey among the customers

19. Make good use of Social Media Pizza Hut should put more advertisement on social media, such as Instagram, Facebook and so on.

20. Focus more on “Localized” “Localized” means the adaptation of a product or service to meet the needs of a particular language, culture or desired population‘s “look-and-feel”. For a food brand, Pizza Hut should focus more on the geography, adjusting their menu according to different culture and location.

21. Sponsor Events Sponsor an event is a good way to get the brand out to a wider audience. All those in the database of the event holders and any other sponsors will then see your logo in all marketing materials distributed. Pizza Hut can advertise itself by sponsor more events.

23. Sales, profit and opening of branch per month or per yearProduct lineMore promotion upon their items