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Published byAnnabel Burke Modified over 9 years ago
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BMW Brilliance Automotive Ltd. 2005 Page 1 Shanghai, April 20 th, 2005 Company Information
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BMW Brilliance Automotive Ltd. 2005 Page 2 Exterior of Shenyang Factory
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BMW Brilliance Automotive Ltd. 2005 Page 3 Joint Venture Overview Name of the JV: BMW Brilliance Automotive Co., Ltd. Share structure: 50% Brilliance, 50% BMW Location: Shenyang, Liaoning Province Business scope: Production, sales, distribution and service of premium automotive products of BMW brand.
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BMW Brilliance Automotive Ltd. 2005 Page 4 Share holder BMW Group: 50% 6 Members Board of Directors Brilliance Auto: 50% 6 Members Board of Directors 1 Independent Member Board of Directors BMW Brilliance Automotive Ltd. Board of Directors
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BMW Brilliance Automotive Ltd. 2005 Page 5 Organization. BMW Brilliance Automotive Ltd. SVP Manufacturing SVP Finance President/CEO BMW Brilliance Automotive Ltd. Board of Directors SVP Sales, Marketing, Aftersales & Dealer Development SVP Human Resources Board of Management
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BMW Brilliance Automotive Ltd. 2005 Page 6 Human Resources. ca. 2.000 Employees
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BMW Brilliance Automotive Ltd. 2005 Page 7 Major challenges of a 50%:50% joint venture Role as shareholders Role as management of operation Role as suppliers / customers to shareholders
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