1. developing a sustainable business model for open learning Dr Hongliang Ma (Shaanxi Normal University, China) Dr Li Yuan (University of Bolton) Stephen Powell (University of Bolton) presentation licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported LicenseCreative Commons Attribution-ShareAlike 3.0 Unported License

2. background partners motivations action research approach (small scale, unfunded project)

3. develop an English language, postgraduate module for Chinese- speaking students as a part of a Masters in Educational Technology create as an OER & develop a sustainable business model for its use aims

4. our action

6. how did it turn out 1. students appreciated a new approach with different inputs 2. valued multimedia over text based resources 3. length of text needs very careful consideration due to time taken to translate 4. valued asynchronous forum for communication as they could take time to re-read

7. 5. synchronous session were very challenging for students to follow and considered less important than asynchronous 6. practical activities preferred 7. valued formative assessment and ‘patchwork media’ approach

8. sustainable approach? learning design: process rather than content localisation: cultural & language content: use and re-use learning support: local f2f, expertise online assessment & accreditation: local institution consortium: Chinese universities working through lead institution value proposition, business model & organisation

9. value proposition

10. business model

11. organisational model University of Bolton Shaanxi Normal University A another university A another university A another university Individual learner

12. disruptive innovation Clayton Christenson

13. discussion diffusion or disruption?