2. Connecting Kids to Coverage National Campaign  Campaign goals:  Raise awareness about free and low-cost health coverage available through Medicaid and CHIP and how to apply  Create opportunities for families to get their eligible children and teens signed up for coverage  Pursue a two-generation approach– more parents than ever before are eligible for Medicaid  Provide resources to help organize and conduct outreach 2

3. 3 We’re Making Progress… Children’s Medicaid/CHIP Participation Rate Source: Forthcoming analysis of the Urban Institute Health Policy Center’s ACS Medicaid/CHIP Eligibility Simulation Model based on data from the Integrated Public Use Microdata Series (IPUMS) from 2008 to 2013. Notes: Estimates reflect an adjustment for the misreporting of coverage on the ACS.

4. Find Your State’s Participation Rate 4  Go to InsureKidsNow.gov InsureKidsNow.gov  Right-hand side: “Resources”

5. Teen Challenge  2010 Medicaid/CHIP participation rates for children:  88.3% overall  89.9% under age 6  86.7% ages 6-12  < 80% ages 13-18 5

6. Two Key Campaign Initiatives  The Campaign will ramp up outreach during two important times of the year:  Spring Enrollment Push (May): Remind families that application and enrollment in Medicaid and CHIP for eligible children, teens and adults is year-round  Back-to-School Time (July-August): Engage parents when health issues are top of mind 6

7. You Can Apply for Medicaid & CHIP 365 Days a Year 7 Over 12 million new enrollees so far!

8. Reaching Teens  Work with school-based health centers and other places teens seek care  Connect with programs that attract older teens – drivers ed, college and vocational prep, community colleges  Look beyond schools – recreation, after-school jobs  Work with trusted adults – teachers, coaches, community organizations  Reach out to vulnerable teens – teens who are homeless, former foster youth 8

10. “Kid in Charge” Flyers 26

12. Customization Options 12 Customization Guide: insurekidsnow.gov/professionals/outreach/strategies/customization_guide_.pdf insurekidsnow.gov/professionals/outreach/strategies/customization_guide_.pdf

13. National Webinars 34  Monthly webinars for grantees and partners  Archived webinars at http://www.insurekidsnow.gov/professionals/webinars /index.html http://www.insurekidsnow.gov/professionals/webinars /index.html

14. Keep Up With the Campaign  Sign up for the Connecting Kids to Coverage National Campaign Notes eNewsletter https://public- dc2.govdelivery.com/accounts/USCMS/subscriber/new  Contact us to learn how you can get involved InsureKidsNow@fleishman.com 1-855-313-KIDS (5437)  Follow us on twitter @IKNGov 14

15. Thank You! Donna Cohen Ross Director of Enrollment Initiatives Center for Medicaid and CHIP Services Donna.CohenRoss@cms.hhs.gov 202-260-0509 15